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February 06, 2013 at 09:00 AM EST
GameStop Starts Funding Indie Developers, While Zynga Shows Life
While a beleaguered sector suggests GameStop (NYSE:GME) is going the way of the video arcade this week the world’s largest game retailer has revealed its potential future role in the industry: as a mobile developer platform. GameStop will commit $10 million to fund the Kongregate Mobile Developers program run by Kongregate the Web-based distributor of free-to-play video games acquired by GameStop in 2010. The new program is being run by former Zynga (NASDAQ:ZNGA) executive Panayoti Haritatos and will offer selecte game developers financial support consultancy services PR and marketing assistance guidance on in-game monetization practices and promotion on all of ...
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