Unilever Optimizes Forecasting and Significantly Lowers Inventory in Europe with Terra Technology
(NYSE: UL), one of the world’s leading manufacturers of consumer goods,
has implemented Terra Technology’s Demand
Sensing and Multi-Enterprise
Inventory Optimization solutions across Europe. These
implementations are improving forecast accuracy and helping to create a
more agile and efficient supply chain, contributing to significantly
lower inventory and improved on-shelf availability.
“Unilever implemented Demand Sensing and Multi-Enterprise Inventory
Optimization in Europe after a successful implementation in North
America,” said Fabrizio Bortolotti, European Planning Director,
Unilever. “More accurate forecasting and better inventory management
complements our lean manufacturing strategies, allowing us to capture
growth opportunities and optimize service to our customers without the
risk of carrying excess inventory.”
The challenges of demand volatility are significant in Europe. Improving
forecast accuracy and inventory levels across the entire region requires
the ability to correctly interpret data from diverse sources and to use
this information to quickly adjust to specific shifts in customer
ordering behavior for each country.
Robert F. Byrne, president and CEO of Terra Technology: “I started my
career at Unilever, so I am particularly gratified that Unilever relies
on Terra’s solutions to help improve customer service, lower costs and
Unilever is one of the world’s leading suppliers of Food, Home and
Personal Care products with sales in over 190 countries. Our products
are present in 7 out of 10 homes globally and are used by over 2 billion
people on a daily basis. We work with 171,000 colleagues around the
world and we are on track to generate annual sales of over €50 billion
in 2012. Over half of our company’s footprint is in the faster growing
developing and emerging markets (56% in 2011). Working to create a
better future every day, we help people feel good, look good and get
more out of life. Our portfolio includes some of the world’s best known
brands such as Knorr, Persil/Omo, Dove, Sunsilk, Hellmann’s, Lipton,
Rexona / Sure, Wall’s, Lux, Rama, Ponds and Axe.
Our ambition is to double the size of our business, whilst reducing our
overall environmental footprint (including sourcing, consumer use and
disposal) and increasing our positive social impact. We are committed to
helping more than a billion people take action to improve their health
and well-being, sourcing all our agricultural raw materials sustainably
by 2020, and decoupling our growth from our environmental impact.
Supporting our three big goals are more than 50 time-based targets. See
more on the Unilever Sustainable Living Plan at www.unilever.com/sustainable-living/.
Unilever has been recognised in the Dow Jones Sustainability World
Indexes for 14 consecutive years. We are included in the FTSE4Good Index
Series and attained a top environmental score of 5, leading to inclusion
in the FTSE4Good Environmental Leaders Europe 40 Index. In 2011 Unilever
led the Climate Counts Company Scorecard and for the second year topped
the list of Global Corporate Sustainability Leaders in the GlobeScan
/SustainAbility latest annual survey (2012). The company is an employer
of choice in many of the countries in which it operates and is seen as a
symbol for innovation and leadership development.
For more information about Unilever and its brands, please visit www.unilever.com.
About Terra Technology
Terra Technology uses better mathematics to sense demand, optimize
inventory and predict transportation and warehousing requirements for
some of the world’s best-known companies including Shell, Procter &
Gamble, Unilever, Mondelēz, Kimberly-Clark, Kraft Foods, ConAgra Foods,
General Mills, Kellogg and Campbell Soup. Terra invented demand sensing
in 2002 and offered the first solutions which use retailer data
systematically to improve supply chain efficiency, enhance service, cut
inventory and reduce waste. Information on how Terra enables a truly
integrated supply chain can be found at terratechnology.com.