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Microsoft Launches New Marketing Blitz for Outlook
Microsoft (NASDAQ:MSFT) will spend between $30 million and $90 million on the ad campaign for its new Outlook.com service. This service is a revamp of Hotmail which was left behind in the wake of competition from Google’s (NASDAQ:GOOG) Gmail and Yahoo (NASDAQ:YHOO). The new email service has been in a preview period since July 31 accepting only limited numbers of users. But now the service is open and so begins yet another attempt of Microsoft to reclaim its standing as a tech top dog. The new campaign will complement the company’s anti-Google “Scroogled” ads which draw attention to features ...
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