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February 20, 2013 at 16:30 PM EST
Strange Business: Would You Pay More for a Designer RV?
Pimp My RV Source: Airstream RVs specifically trailers with posh interiors have made a comeback after sales dropped due to the recent recession. Companies like Airstream have hired interior designers from other industries to give vacation trailers a modern look. Mauro Micheli the designer of multi-million dollar super yachts designed the 28-foot luxurious “Land Yacht” trailer which Airstream showcased at the end of last year. The RV producer also hired industrial engineer and architect Christopher C. Dream who has worked with Herman Miller (NASDAQ:MLHR) Design Within Reach (PINK:DWRI) and Target (NYSE:TGT). French Leisurely Lifestyle Stereotype Reaffirmed The American CEO ...
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