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The Oscars Social TV Ad Bonanza
ABC, which broadcasts the event, said it saw the highest demand for Oscar ads in over a decade. The average 30 second spot sold for between $1.65 million and $1.8 million, the highest prices since 2008, when ads averaged $1.7 million. That means this year ABC will bring in about $85 million in ad revenue, more than it has in over a decade.
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