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February 25, 2013 at 13:57 PM EST
The Liquidity Trap: Hard Choices for CFOs
With approximately 1.2 Trillion dollars in cash sitting on the books of non-financial firms, CFOs need to ensure their cash is efficiently deployed. Is it possible with all of this liquidity? Can C-Suite executives still be highly selective in their allocations or is the pressure mounting to return the money to investors?
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