Etch A Sketch's Incredible Toy Legacy - And Burden
In a small Ohio town of roughly 8,500, the Ohio Art Company, which makes Etch A Sketch, is at a crossroads. The toy's inventor Andre Cassagnes passed away in January, leaving behind an enormous legacy. The 100-employee company is fighting to translate the iconic drawing toy for a digital generation. It will be the company's defining, modern moment.