Strange Business: Why Is This Popular iPhone App -- Designed to Help You Relax -- Worth $415,000?
Posted on February 26, 2013 at 16:40 PM EST
App With Rolling Waves and Green Fields Source: Andrea Drugay Calm.com a relaxation website originally geared toward Silicon Valley types and other busy workers announced today that it received $415 000 in funding from angel investors and will launch its first iPhone (NASDAQ:AAPL) app. The website found a niche quickly among stressed executives when it generated 2 million unique views during its first day of operation last year. The new app features a program called "The 7 Steps of Calm " which guides users through meditation. To unlock the rest of the app a customer will need to pay $4.99. Underwater ...