Nokia today reported its interim quarterly earnings for Q2, with sales of $7.5 billion (€5.7 billion) and a non-IFRS earnings per share of $0.00 with a reported EPS of -$0.08. That’s a mixed result: Analysts were expecting a loss per share of $0.03, on revenues of $8.63 billion ($6.59 billion). The company also posted an operating loss of €115 million ($150 million) — still a loss, but significantly less than last year’s operating loss of €824 million ($1.1 billion).
As a point of comparison, the company last quarter reported 5.6 million Lumia devices sold, with sales of $7.6 billion and a non-IFRS loss per share of $0.03 (and a reported EPS of $0.09).
The company continues to pursue a two-level model where devices are concerned.
On one hand, it is looking to attract smartphone newbies who may have previously been still been using feature phones, or who are less inclined to pay premium prices. For these it is rolling out more lower-end smartphones and high-end feature phones for those spending less money in emerging and developed markets.
On the other, it’s trying to keep its reputation as a leader in the field by pushing boundaries on new features, such as the 41 megapixel camera that it unveiled in the Lumia 1020 last week.
more to come.
