Data Alliance, FourthWall Media Announce Data Partnership Agreement
October 03, 2013 at 06:18 AM EDT
The Data Alliance, the WPP (NASDAQ: WPPGY ) company that enables strategic data partnerships across the Group, and FourthWall Media®, the largest independent source of cable set-top box viewing data, today announced a partnership to collaborate on data-driven marketing solutions that optimize advertising effectiveness. Under the terms of the