ASCC: Study Shows Consumers Demand Premium Spirits

RWB Ultra Premium Handcrafted Vodka, the flagship spirit of the Aristocrat Group Corp. (OTCBB: ASCC), is coming off a strong finish to 2013 in meeting sales and distribution goals. The award-winning vodka’s momentum is expected to extend into the new year as the thirst for premium spirits continues to grow.

According to data collected by International Wine & Spirit Research (IWSR), consumers are increasingly opting for premium spirits because of taste quality and their association with elite status. Consumers seeking premium brands, which IWSR defines as spirits with a retail value of $20 and above, are attracted to spirits that possess the following: best taste; price equity; perfection in every detail; brand that excites them; and makes the consumer look and feel his or her best.

RWB Vodka, a domestic spirit made from the highest quality Idaho potatoes and pure, mountain spring water, meets all of the criteria IWSR assigns to premium brands. The premiere spirit of ASCC has consistently met sales objectives since its launch in September. Recently, a second shipment of the ultra-premium spirit was ordered to satisfy demand.

“RWB Vodka is gaining in demand because of its award-winning taste,” ASCC CEO Robert Federowicz said. “This study confirms consumers desire quality and appreciate the craftsmanship needed to distill a perfectly balanced ultra premium vodka.”

The gluten-free RWB Vodka, which earlier this year won a coveted SIP Award, is available nationally at specsonline.com and at the alcoholic beverage retailer’s stores throughout Houston and Dallas, two of the top 10 U.S. markets. ASCC’s award-winning vodka is also at a growing number of upscale bars, restaurants and clubs in the Houston area.

Led by the award-winning RWB Ultra Premium Handcrafted Vodka, ASCC is working to build a portfolio of successful brands to compete in a highly profitable sector alongside LVMH Moet Hennessy Louis Vuitton (OTCBB: LVMUY), Diageo PLC (NYSE: DEO), BEAM, Inc. (NYSE: BEAM) and Brown-Forman Corp. (NYSE: BF-B). By handling its own distribution business, ASCC hopes to capitalize on unprecedented new brand building opportunities through Luxuria Brands, its brand management division.

About the Aristocrat Group Corp.

Through its brand management division, Luxuria Brands, the Aristocrat Group Corp. is on the path to becoming a provider of premium luxury goods, including top-shelf distilled spirits. The Company targeted the growing market for quality domestic liquor in order to deliver maximum returns to our shareholders.

For more information about the Aristocrat Group Corp., please visit www.aristocratgroupcorp.com.

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