Google Partnering With comScore To Attract Major Advertisers
February 12, 2014 at 12:12 PM EST
It’s not just about timely data. It’s also about trust. Google's (NASDAQ: GOOG ) partnership with comScore (NASDAQ: SCOR ) is designed to provide major advertisers, like Kellogg, with timely data from a trusted source. The move, Google and comScore said , would provide better and faster data about