Burger King Says "Size Matters" – Unveils Bigger Big Mac Alternative
February 18, 2014 at 14:39 PM EST
For Burger King (NYSE: BKW ), imitation (with ever so slight variation) is flattery. McDonald’s (NYSE: MCD ) signature Big Mac is the target. Burger King’s answer is, effectively, a bigger Big Mac. It’s not called that, of course. It’s called a bigger Big King. The exact size of the