Allison+Partners Wins PRWeek Awards Technology Campaign of the Year for “Dropbox: 100 Million Thanks” Campaign

Last night at the Grand Hyatt in New York City, Allison+Partners was awarded Technology Campaign of the Year for its entry, “Dropbox: 100 Million Thanks.” As an agency awards sponsor CEO Scott Allison also presented the Communicator of the Year Award to Edie Windsor, a pioneer in the fight for gay equality.

The “Dropbox: 100 Million Thanks” campaign was designed to reach new audiences with the message of how Dropbox could be useful to their lives. The company’s wealth of interesting user stories hadn’t been told, so the “100 Million Thanks” page was built to encourage users to share these stories in an actionable way. It resulted in an overwhelming amount of content from all over the world, and the PR campaign was designed to illustrate these stories, both large and small, in a way that would help the technology resonate with the general public worldwide.

Equally important when reaching new audiences was increasing visibility for Dropbox’s leadership team. To this end the agency developed a plan to bring Dropbox’s first developer event “DBX” to life, highlighting its unique partners, those developing on top of the Dropbox platform, and sharing the interesting ways in which they use the technology to improve the lives of users.

Earlier this week Allison+Partners also received four Bulldog Reporter Media Relations Awards for client campaigns for ASICS America, DuckDuckGo, The Economist and Samsung. The agency received a gold award for Best Health Medicine & Fitness Campaign for its entry, “The ‘Other’ Marathon: ASICS LA Marathon”; a silver award for Best Campaign Under $25,000 for its entry, “PRISM-Proof Search: DuckDuckGo Heralds User Privacy”; a silver award for Best Use of the Internet & Digital Tools for its entry, “The Economist: Creating Value In The Land Of The Free”; and a bronze award for Best Technology Consumer Campaign for “Taking a Smart Approach to Launching Samsung SMART Camera.”

About Allison+Partners

Allison+Partners, an MDC Partners company, is a global communications firm driven by a collaborative approach to innovation and creativity. The firm is organized around seven practices: Consumer Marketing, Corporate, Global China Practice, Health + Wellness, Public Affairs, Social Impact, and Technology + Digital Media and has offices in San Francisco, New York, London, Beijing, Shanghai, Paris, Singapore, Chicago, Washington D.C., Silicon Valley, Seattle, Dallas, Los Angeles, Atlanta, Phoenix and San Diego. The company has a 50-state grassroots network and deep affiliations with quality firms worldwide through MDC Partners (NASDAQ:MDCA, Toronto Stock Exchange: MDZ.A), a progressive marketing and communications network, championing the most innovative entrepreneurial talent. Visit us at: www.allisonpr.com or m.allisonpr.com.