Mullen North Carolina launched its most recent national campaign for Pep Boys this month, including three broadcast television spots that will run in the U.S. and Puerto Rico markets. Mullen NC was selected as the automotive aftermarket service and retail chain’s lead agency of record in 2013.
“Car problems not only affect cars, but they also have a massive impact on the people who rely on their cars to make life run smoothly,” said Jason Black, Mullen NC Executive Creative Director. “And not having someone you can trust to keep your vehicle running only makes matters worse. The idea of consumers dealing with car problems in very physical ways allowed us to demonstrate in an entertaining and memorable manner the frustrating impact car problems can have.”
“This campaign does a great job of relating to people and the problems they face with their cars,” said Ron Stoupa, Pep Boys Chief Marketing Officer. “The work positions Pep Boys as the perfect solution for all your car care needs, committed to solving any customer’s problem on a personal level and building long-term, trusting relationships in the process.”
Radio, direct mail, digital OLA, email and social will support the television launch and extend through the remainder of this year.
The spots can be viewed at the link below.
https://www.interdubs.com/r/mullen/?al=hNIG8I&an=4KrPxJ
Credits:
- Jason Black: ECD/Art Director
- David Olsen: GCD/Writer
- Dino Tzouroutis: ACD/Art Director
- Jeremiah Follett: ACD/Writer
- Bethany Novak: Agency Producer
- Megan Marshall: VP, Account Director
- Harvest Films: Production Company
- Baker Smith: Director
- Spot Welders: Editorial
- Dick Gordon: Editor
- Henryboy: Sound Design
- Bill Chesley: Sound Designer
- TCHYA!: Visual Effects
- Soundlounge: Audio Production
About Mullen North Carolina
Mullen is a full-service, “hyperbundled” agency with an “unbound” approach to marketing. It specializes in working with culturally relevant experiential brands and is recognized as the leading marketing-to-women consultancy through its Frank About Women group. Agency clients include Hanesbrands, Pep Boys, Auntie Anne’s Pretzels, CSX Transportation and Food Lion. Mullen was recognized as an A-List Agency by Ad Age in 2014. In addition to North Carolina, the agency operates offices in Los Angeles, New York, Pittsburgh and San Francisco, with its headquarters in Boston. Mullen is an independent brand within the Interpublic Group of Companies (NYSE: IPG). For more on Mullen NC, please visit mullennc.com.
About Pep Boys
Since 1921, Pep Boys has been the nation’s leading automotive aftermarket chain. With more than 7,000 service bays in more than 700 locations in 35 states and Puerto Rico, Pep Boys offers name-brand tires; automotive maintenance and repair; parts and expert advice for the do-it-yourselfer; commercial auto parts delivery; and fleet maintenance and repair. Customers can find the nearest location by calling 1-800-PEP-BOYS (1-800-737-2697) or by visiting www.PepBoys.com.
Contacts:
Seton McGowan, 336-774-9226
smcgowan@mullen.com
