LONDON, Apr 23, 2014 - (ACN Newswire) - The Cannes Lions International Festival of Creativity, the largest and most notable awards honouring creativity in brand communications has appointed Ije Nwokorie, the new Global CEO of Wolff Olins as the Design Lions jury president. Ije replaces Karl Heiselman following his recent departure from Wolff Olins to Apple.
Born in America, Nwokorie spent his early years in Nigeria, an experience he credits with underpinning his creative outlook, as it is a world where commerce, culture and creativity are necessarily intertwined with everyday life. He completed his architecture training at Columbia University and has worked on urban regeneration projects in Africa, special effects in New York and computer gaming in London. Nwokorie joined the Wolff Olins team in 2006 as a senior strategist, was appointed managing director of Wolff Olins' London office in 2010 and became global CEO in 2014.
In his new position, Ije Nwokorie will lead Wolff Olins' global business forward into an exciting new chapter; to inspire, as well as drive, facilitate and deliver strategy and innovation for big corporations. Increasingly his role is as much about creating, as it is about bringing great people together to make things, and make things happen. Wolff Olins is responsible for brands such as (RED), Orange, GE, Mercedes-Benz, New York City, London 2012, Tate, Unilever, Target, Hero MotoCorp, Tata Docomo and AOL.
Nwokorie is a passionate speaker on creativity and leadership, fascinated by the possibilities of technology and an influential mentor and voice on entrepreneurship in Africa.
Commenting on his appointment, Ije Nwokorie says, "As so many aspects of society and commerce are going through such fundamental rethinks, design has never been more important, and creative approaches never more required to address systematic challenges. I'm looking forward to seeing how our industry is bringing design as a tool to play our part in these critical and exciting times."
The definition of Design for the purpose of Cannes Lions is the celebration of the use of design as an aid in communication and experience to inform brand ethos and product messages. Cannes Lions will take place 15-21 June at the Palais des Festivals in Cannes, France. For information on how to enter work or register to attend, please visit www.canneslions.com.
About Cannes Lions International Festival of Creativity
The 61st Cannes Lions International Festival of Creativity will be held 15-21 June 2014, Palais des Festivals, Cannes, France. The International Festival of Creativity, also known as Cannes Lions, is the world's leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France.
As the most prestigious international annual advertising and communications awards, over 35,500 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy, a global benchmark of creative excellence, for Film, Print, Outdoor, Interactive, Radio, Design, Product Design, Promo & Activation, Film Craft, Mobile, Branded Entertainment and Integrated advertising, as well as the best Media, Direct, PR, Titanium, Creative Effectiveness and Innovation ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals.
More than 12,000 delegates from 95 countries attend a week-long programme of exhibitions, screenings and talks by worldwide thought leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communications. For further information, please visit www.canneslions.com.
About Lions Festivals
Lions Festivals is the organiser of Cannes Lions International Festival of Creativity and Eurobest as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness, and the Digital Asia Festival. www.lionsfestivals.com. Lions Festivals is powered by Top Right Group.
Source: Cannes Lions International Festival of Creativity
Contact:
Amanda Benfell Head of Press & PR, Lions Festivals Tel: +44-20-3033-4000 E-mail: amandab@canneslions.com www.canneslions.com
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