Colombia growers see Miami cafe helping revive Juan Valdez brand
July 21, 2014 at 16:24 PM EDT
MIAMI, July 21 (Reuters) - Colombian coffee growers, long represented by a fictional farmer named Juan Valdez with a mustache and wide-brimmed hat, opened a namesake coffee shop in downtown Miami on Monday, hoping to re-establish the brand in the high-end U.S. coffee market.