Buffalo Wild Wings Revs Up Pizza Business with Grand Opening of Second PizzaRev in Minnesota

Buffalo Wild Wings, Inc. (NASDAQ: BWLD), known for its restaurants focused on wings, beer and sports, is expanding its pizza business with the opening of its second PizzaRev franchise restaurant in Edina, Minn. in suburban Minneapolis on August 21. The new location of the Los Angeles-based, build-your-own artisanal pizza shop follows Buffalo Wild Wings’ first PizzaRev restaurant opening in Hopkins, Minn. – and the first PizzaRev outside of California – this past May.

Following a ribbon cutting with Buffalo Wild Wings CEO and President Sally Smith, Smith will help create the first pizza.

Guests will “craft their own” 11” artisanal-quality pizzas loaded with 30+ fresh, premium ingredients of their choosing, and served piping hot from a custom-built, 9,600 pound, open-flame, stone-bed oven in less than three minutes, for just $7.95. Conveniently located at 7529 France Ave. S. by Centennial Lakes Park, the restaurant will be open every day of the week from 11 a.m. – 10 p.m.

“We’re really excited to open our second location of PizzaRev, bringing this fresh approach to the pizza category to more Minnesotans – and soon, to guests across the country,” said Kathy Benning, executive vice president and chief strategy officer and business development of Buffalo Wild Wings. “Buffalo Wild Wings is all about bringing guests a unique experience at a good value, and the fabulous response we’ve seen at our Hopkins restaurant has only reaffirmed our enthusiasm for this dynamic concept.”

About Buffalo Wild Wings

Buffalo Wild Wings, Inc., founded in 1982 and headquartered in Minneapolis, Minnesota, is a growing owner, operator and franchisor of Buffalo Wild Wings® restaurants featuring a variety of boldly-flavored, made-to-order menu items including its namesake Buffalo, New York-style chicken wings. The Buffalo Wild Wings’ menu specializes in 21 mouth-watering signature sauces and seasonings with flavor sensations ranging from Sweet BBQ™ to Blazin’®. Guests enjoy a welcoming neighborhood atmosphere that includes an extensive multi-media system for watching their favorite sporting events. Buffalo Wild Wings is the recipient of hundreds of “Best Wings” and “Best Sports Bar” awards from across the country. There are currently more than 1,030 Buffalo Wild Wings locations in the United States, Canada, and Mexico.

About PizzaRev

PizzaRev is a “build-your-own” fast-casual pizza concept that has reinvented the way America eats its favorite food. Guests are empowered to fully customize a personal-sized 11" pizza for under $8. Homemade dough options, flavorful sauces, delicious cheeses, and over 30+ fresh toppings, everything is on display at PizzaRev and assembled right before your eyes. The pizzas are then fired in a 900 degree, stone-hearth oven which produces a thin and crispy Roman-style pizza in just three minutes.

Los Angeles-based PizzaRev was founded in 2012 by longtime entertainment industry executives Irv Zuckerman and Rodney Eckerman, along with their sons, Nicholas Eckerman and Jeff Zuckerman. The executive team possesses a combination of Fortune 500 operating experience and high-profile restaurant management. PizzaRev is currently franchising and announced a strategic partnership with Buffalo Wild Wings in 2013. The company currently operates 10 corporate restaurants with additional franchise locations under development in Minnesota, Utah, Nebraska, South Dakota, Missouri, Texas, and Orange County and San Diego in California. Visit www.PizzaRev.com for updated location information.

Contacts:

Buffalo Wild Wings, Inc.
Heather Leiferman, 952-278-9553
hleiferman@buffalowildwings.com
or
for Buffalo Wild Wings, Inc.
Angela Mineo, 612-573-3131
angela.mineo@fleishman.com

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