Mattel Named Founding Champion and Official Partner of Special Olympics World Games Los Angeles 2015

Building on its longstanding support of Special Olympics, Mattel (Nasdaq: MAT) today announced that it has been named an Official Partner of the 2015 Special Olympics World Games in Los Angeles (LA2015). Mattel has committed volunteer and financial support to the 2015 World Games, which are dedicated to creating a better world by encouraging the acceptance of all people, including those with intellectual disabilities, through the power of sports.

“We are honored to help make the 2015 World Games a success,” said Bryan G. Stockton, chairman and CEO of Mattel. “Like Special Olympics, our fundamental goal at Mattel is to have a positive impact on children and families around the world. We look forward to helping celebrate and support the incredibly talented athletes who will join us in Los Angeles next year to compete in the Special Olympics World Games.”

Since the inception of its partnership with Special Olympics in 2005, Mattel has contributed nearly $10 million to support events and programs around the world. More than 8,000 Mattel employees in nearly 50 countries have participated in Special Olympics volunteer activities, making “Team Mattel” the organization’s single largest global corporate volunteer force. Through programs that engage children with intellectual disabilities – like the Special Olympics Young Athletes™ program – Mattel and the Mattel Children’s Foundation have partnered with Special Olympics to expand the involvement of children with intellectual disabilities in Special Olympics activities around the world.

As one of the largest supporters of employment opportunities for people with intellectual disabilities in California, Mattel is committed to inspiring children and adults with intellectual disabilities throughout the world. This commitment extends to the company’s executive team, many members of which are personally involved with Special Olympics. Notably, Bryan Stockton, Mattel’s CEO, serves as a member of the board of directors of the 2015 Special Olympics World Games, and Kevin Farr, the company’s CFO, sits on the Special Olympics International board of directors.

“Mattel has made an incredible commitment to Special Olympics and LA2015,” said Patrick McClenahan, president and CEO of LA2015. “With a corporate partner like Mattel, we can continue with our mission of changing lives through the power of sports by encouraging and empowering people with intellectual disabilities.”

About Mattel

The Mattel family of companies (Nasdaq: MAT) is the worldwide leader in the design, manufacture and marketing of toys and family products. Mattel’s portfolio of best-selling brands includes Barbie®, the most popular fashion doll ever produced, Hot Wheels®, Monster High®, American Girl®, Thomas & Friends® and Fisher-Price® brands, including Little People® and Power Wheels®, MEGA® Brands, including MEGA BLOKS® and RoseArt®, as well as a wide array of entertainment-inspired toy lines. In 2013, Mattel was named one of the “World’s Most Ethical Companies” by Ethisphere Magazine and in 2014 ranked No. 5 on Corporate Responsibility Magazine’s “100 Best Corporate Citizens” list. With worldwide headquarters in El Segundo, Calif., Mattel’s companies employ nearly 30,000 people in 40 countries and territories and sell products in more than 150 nations. At Mattel, we are Creating the Future of Play. Visit us at www.mattel.com, www.facebook.com/mattel or www.twitter.com/mattel.

Mattel’s Philanthropic Vision

Mattel is committed to its vision of Creating the Future of Play through creating great toys, as well as giving back two percent of pretax profit through philanthropic programs. By partnering with charitable organizations dedicated to directly serving children, Mattel creates joy through the Mattel Children’s Foundation, product donations, grant making and the work of employee volunteers. Learn more online at http://philanthropy.mattel.com.

About the 2015 Special Olympics World Games

With 7,000 athletes and 3,000 coaches representing 177 countries, along with 30,000 volunteers and an anticipated 500,000 spectators, the 2015 Special Olympics World Games - being staged in Los Angeles July 25 - August 2, 2015 - will be the largest sports and humanitarian event anywhere in the world in 2015, and the single biggest event in Los Angeles since the 1984 Olympic Games. The 2015 Special Olympics World Games, with the unparalleled spirit, enthusiasm, teamwork, joy and displays of courage and skill that are hallmarks of all Special Olympics events, will feature 25 Olympic-style sports in venues throughout the Los Angeles region. The Opening Ceremony, to be held July 25, 2015 in the historic Los Angeles Memorial Coliseum, site of the 1932 and 1984 Olympic Games, is expected to attract 80,000 spectators. On April 30, 2014, LA2015 and ESPN announced a global programming deal that will see ESPN bring coverage of World Games to millions of fans around the world. Honorary Chairs of the Games are President Barack Obama and First Lady Michelle Obama, with Los Angeles Mayor Eric Garcetti and California Governor Jerry Brown serving as Honorary Hosts. Current Founding Champions and sponsors include The Coca-Cola Company, Mattel, Deloitte, Toyota, Bank of America, Kaiser Permanente, Davis Elen Advertising, AEG, David Geffen, Steven Spielberg and his wife Kate Capshaw, The Walt Disney Company, and Knights of Columbus. LA2015, the Games’ Organizing Committee, is a recognized 501(c)(3) non-profit organization. For more information on the 2015 Special Olympics World Games, including volunteer and sponsorship opportunities, visit http://www.LA2015.org and on social with #TheWorldisComing on Facebook, Twitter or Instagram.

MAT-CORP

Contacts:

Mattel, Inc.
Alex Clark, 310-252-3698
alex.clark@mattel.com

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