Everybody who had something to do with internet marketing and SEO remembers the Google authorship markup. It seemed like the next big thing in search, so all websites hurried up to add the rel=author markup to their pages. Please visit WP Profit Builder site for more info on this IM product.
When it first started, the authorship markup made listings in the SERPs be accompanied by a small photo of the author and a byline. Recently, Google started to show the photo only on several results. A couple of months ago, all photos were dropped, the stated reason being that they did not offer a good experience to mobile search users. Since Google desired to move towards a similar experience for all users, they needed this adjustment. Having WP Profit Builder software in ones possession can really change the game of IM.
A brief look at the publisher adoption reveals that 50 out of the 150 studied websites didn’t even have an author page. Out of those that had an author page, only 13 out of 20 tried to implement the markup, only 12 of them receiving the rich snippets in Google. There was a problem with the implementation style, most websites making use of WP Profit Builder malformed tags or reporting more than one author for certain pages.
Google officials stated that research showed no significant difference between clicks on results with and without photo. Soon after, the official announcement was made that the Google Authorship program has completely ended. This announcement was made by John Mueller, one of the pioneers of this project. He said that authorship didn’t bring too much value to either webmasters and search users, therefore the efforts of keeping it still in place had no real benefits.
This is not the first time when Google invests lots of efforts into some product only to drop it after a few years. All new products are continuously tested and evaluated, everything that doesn’t prove valuable enough being slashed without mercy.
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