New Cascade Platinum / Marie Claire Survey Reveals People Have a Big Opportunity to Improve Their Dishwasher Regimen

It’s time to clean up your dishwashing act, America! A new survey from Cascade Platinum and Marie Claire reveals that nearly all people are doing their dishes incorrectly with 96-percent wasting up to an hour pre-washing their dishes each week – when they should not. In order to get the most optimum clean and shine, it’s important to skip the prewash and use Cascade Platinum. This is because the special enzymes in Cascade Platinum latch onto the leftover food particles, breaking them down so they can wash away - even 24-hour stuck on food. With no food particles on the dishes, the enzymes can’t do their job as well and this can lead to dish issues.

Other key findings from the study reveal that 89-percent of those surveyed did not realize that most dishwashers feature a garbage disposal, which safely disposes of any remaining food soil on the dishes. And, of all the people wasting their time pre-washing, three-quarters (74%) are experiencing daily fails with dishes that come out looking dirty, spotted or streaked after running them in the dishwasher, with nearly half of respondents (51%) re-washing their dirty dishes a second time.

“We were very excited to partner with Cascade on this research and share the findings in the October issue,” said Diane DePaul, Associate Publisher/Advertising for Marie Claire.

OTHER KEY SURVEY FINDINGS

• Nearly half (46%) of survey respondents believe that skipping the pre-wash will lead to dirtier dishes. When in reality, breaking this habit – and skipping pre-wash – along with using Cascade Platinum, will help them achieve the ultimate clean and sparkle every time.
• Two-thirds (65%) of survey respondents organize their dishwashers just like their closets – with everything stacked in its rightful spot.
• Almost half (42%) of respondents have actually gone so far as to re-load the dishwasher after their family goes to bed because they did not think their family member(s) did it right the first time.
• More than half (56%) of respondents load their dishwashers after each meal.
• The majority of survey respondents (57%) cringe at the thought of hosting a party because of spotted wine glasses.
• So if people stop pre-washing, how would they spend all that time they’ve saved? Almost half of those surveyed (46%) said they’d spend it shopping on line.

Cascade Platinum’s superior technology achieves a clean so powerful it eliminates the need to pre-wash or pre-rinse dishes and even helps keep your dishwasher sparkling. Its advanced triple-action formula has powerful enzymes that break down even 24-hour stuck-on food for Cascade’s best clean and shine. Cascade Platinum is available at mass merchandise outlets, grocery retailers, home improvement stores and e-retail sites throughout the U.S. For a limited time, try Cascade Platinum risk-free. For more details on this offer; information on the Cascade family of products; and to post Cascade Platinum product reviews after using it in combination with skipping the pre-wash, visit www.cascadeclean.com.

About Cascade

In 1953, Cascade entered the automatic dishwashing market with claims of “spotless dishes” to the four percent of households with dishwashers. The fast-moving world of household innovations was just in its beginning stages, and Cascade stayed at the forefront for the next 50 years by developing a range of automatic dishwashing products perfect for a variety of families, needs, and lifestyles. Today, with decades of experience and dishwashers in more than 60-percent of households, Cascade continues to grow, striving for immaculate dishes every time with its brilliant automatic dishwashing powders, gels, pacs, and additives.

About Procter & Gamble

P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About Marie Claire

Marie Claire (www.marieclaire.com) is the fashion magazine with character, substance, and depth for women with a point of view, an opinion, and a sense of humor. Each issue is edited for a sexy, stylish, confident woman who is never afraid to make intelligence a part of her wardrobe. A culturally relevant experience, Marie Claire is published in 35 countries and is ready by more than 15 million worldwide. The magazine was founded in 1937 by French Industrialist Jean Prouvost, whose goal was to present the realities of life mixed with fashion and beauty coverage. The American edition was published by Hearst Magazine, a unit of Hearst Corporation (www.hearst.com), one of the nation’s largest diversified media and information companies. With 21 titles in the U.S., Hearst is the leading publisher of monthly magazines in terms of total paid circulation (AAM 2H 2013) and reaches 83 million adults (Fall 2013 MRI gfk). In addition, the company publishes nearly 300 editions around the world. Hearst Magazine Digital Media, dedicated to creating and implementing Hearst Magazines’ digital strategy, manages 18 websites for brands such as Cosmopolitan, Popular Mechanics, ELLE, ELLE DÉCOR, Esquire, Good Housekeeping, Marie Claire and Seventeen, as well as digital-only sites such as Delish.com, a food site in partnership with MSN. Hearst Magazines has published more than 150 apps and digital editions for the iOS and Android platforms. The company includes iCrossing, a global digital marketing agency. Follow Marie Claire on Twitter at @marieclaire.com.

Methodological Notes:

The Cascade Platinum and Marie Claire survey was conducted by Marie Claire (www.MarieClaire.com) amongst a random sample of 976 Marie Claire Velvet Rope Club reader panel members. This online survey was conducted June 20 through July 14, 2014.