NEWPORT BEACH, Calif., - (http://www.financialnewsmedia.com News Alert) - Accelerize New Media, Inc. (OTCBB: ACLZ), a leader in marketing technology solutions, and Square 1 Bank (Nasdaq: SQBK), the premier banking partner to entrepreneurs and the venture capital community, today announced an increase in Accelerize\'s credit facility from $3 million to $6 million to drive additional global adoption of its technology solutions into new and existing digital advertising markets. Company intends to use increased financial flexibility to fuel strategic growth plan including expansion of its CAKE software platform into the digital advertising industry
The facility will be used primarily to build market awareness and increase sales for Accelerize\'s newly launched product, CAKE for Advertisers, a software solution developed by CAKE, its digital software division. Expanding the company\'s product offerings into a new market of large, brand advertisers, CAKE for Advertisers is specifically designed to unlock the value of real-time insights for digital marketers. eMarketer estimates that digital ad spending will total $140.15 billion in 2014, accounting for approximately one quarter of all paid media spending worldwide. The new SaaS-based product is built to maximize effectiveness for advertisers by unifying the tracking, attribution and optimization of all digital marketing spend across search, display, email, video, social, affiliate and other channels.
In addition to CAKE for Advertisers, Accelerize intends to use the credit facility to roll out the recently enhanced version of its affiliate marketing software solution, CAKE for Networks. The product release provides new industry-leading capabilities for the company\'s base of over 450 customers. The organization also plans to develop additional SaaS-based software products based on the CAKE platform to broaden its market opportunities.
\"Over the past several years we have established our high-growth company as a top provider of performance-based marketing software,\" said Brian Ross, CEO of Accelerize. \"While we take great pride in this accomplishment, Accelerize now has the opportunity to extend our proven, recurring-revenue model to the ad tech industry with the introduction of CAKE for Advertisers. Plus, the additional capital from our trusted financial services partner,...
$ACLZ News - Accelerize's Credit Facility from Square 1 Bank Expanded to $6 Million
October 06, 2014 at 08:36 AM EDT