Amazon Expands Seller Holiday Deals Program Worldwide

Amazon (NASDAQ:AMZN) today announced that for the first time, top deals from sellers on Amazon will be featured on holiday deal pages worldwide. The holiday deals from sellers will now appear on the Amazon Today’s Deals page, Black Friday Store, Cyber Monday Store and many other high customer traffic site features. Participating sellers will be offering thousands of deals throughout the holiday season across most product categories. The seller holiday deals program, introduced for the first time last year, is now expanding to be available worldwide on local Amazon sites in the U.S., the EU, China, Japan, India and Canada.

During the holiday season last year, selling on Amazon experienced record growth. On Cyber Monday alone, more than 13 million units were ordered worldwide from sellers on Amazon with businesses of all sizes, growing the total units ordered by over 50 percent year-over-year. In total for 2013, more than a billion units worldwide were ordered from sellers on Amazon.

“It’s a huge benefit to customers during the holidays to have millions of small and mid-sized businesses from around the world selling on Amazon,” said Peter Faricy, VP for Amazon Marketplace. “We have heard from customers that they value the breadth and depth of unique products only offered by sellers. This year customers will find thousands of limited-time holiday deals on high quality items and can browse hundreds of millions of other attractive offers at low prices across popular categories like consumer electronics, toys, clothing and many others. It’s now easier than ever for sellers on Amazon to reach customers in their local area or anywhere in the world.”

“The sales spike from our deal earlier in the year was so fast, it was beyond our imagination. Customers rushed to the deal page and within minutes our inventory disappeared. For our upcoming holiday deals, we are preparing to have triple the inventory level available to meet high customer demand,” said Darwin Deng, President for Patozon, headquartered in the Shenzhen area of China. “Customers in the U.S. and internationally are watching the deals on Amazon. The visibility gives us a chance to show our product to potential customers located around world and was a valuable opportunity to build brand awareness and boost sales. And by using the Fulfillment by Amazon service, customers know they will get their purchases from us quickly.”

“This year we are working with Amazon to offer a same-day delivery option in Manhattan and Brooklyn which will add another whole dimension to our holiday sales,” said Zalman Schochet, CEO for Seller1ON1, headquartered in Brooklyn, New York. “When planning our sales strategy for the holiday season, Amazon takes the #1 spot. The sheer volume of sales we have seen on Amazon is unparalleled by any other sales channel. At the right price you can see major spikes in sales no matter how niche of a product - everything sells. As we have seen year-over-year, the growth of the Amazon customer base and especially Prime members is just unbelievable.”

Sellers taking part in the holiday deals program will have the opportunity to feature their deals for popular holiday gifts on Amazon Today’s Deals, Black Friday Store, Cyber Monday Store and other holiday pages. Most categories will have numerous deals each day from various sellers throughout the holiday season.

Sellers around the world during the holiday season will be taking advantage of the opportunity to scale their businesses, tap into Amazon’s highly-rated customer service and reach more customers efficiently through the Fulfillment by Amazon (FBA) program. Sellers can store their products in Amazon fulfillment centers, and Amazon picks, packs, ships, and provides customer service for them. Sellers benefit from one of the most advanced fulfillment networks in the world, easily scaling their businesses to reach millions of customers. And not just any customers - Prime members. In the U.S., FBA items can be eligible for Free Two-Day Shipping with Amazon Prime.

“Amazon is well-known as the shopping destination during the holidays and we know customers love Lightning Deals. The sales from the deals are always insane! We sell out most or all of our inventory,” said York Wu, CEO for Jackery, headquartered in Sunnyvale, California. “Online shoppers are savvy, they know how to spot a great deal. We encountered some product shortage during the last holiday season due to awesome sales on Amazon. We forecasted and brought in a lot more inventory this year, well in advance of the holiday season, so we will be fully prepared. Jackery is a premium consumer electronics brand and we want customers to have a satisfying shopping experience. With the excellent Fulfillment by Amazon service, we can guarantee our customers on-time order deliveries throughout the holidays.”

“We believe customers are driven to Amazon during the holidays because they know they will find the products they want to purchase. These customers are looking for value and selection,” said Brian Gonsalves, CEO for NetRush, headquartered in Vancouver, Washington. “One of the most valuable promotional tools Amazon has provided to NetRush is the Lightning Deal. This tool has been a great way to introduce premium products and brands to a very large customer audience. What generally takes up to three weeks to sell, can be sold in a matter of hours.”

Businesses interested in selling on Amazon or learning more about the Amazon Services offering can visit us at http://services.amazon.com.

About Amazon

Amazon.com opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire phone, Fire tablets, and Fire TV are some of the products and services pioneered by Amazon.