Information Resources, Inc.:
Who: | Srishti Gupta, President, Media Center of Excellence, Information Resources, Inc. (IRI) | |
Chris Wilson, President, National Television, Rentrak | ||
What: | In their Ad Age Data Conference presentation, “Who Says Watching TV Is Bad for You?,” IRI’s Srishti Gupta and Rentrak’s Chris Wilson will discuss how marketers can tie TV viewing consumption to actual sales purchase data and highlight the benefits of this new capability. Gupta and Wilson will delve into four recent TV campaigns for leading CPG brands that needed to reduce media spending while keeping exposure constant. Through these real-world examples, they will demonstrate how linking consumption and purchase behavior allowed these brands to reduce their media spends by a range of 13.9 percent to an astounding 40.1 percent, even with continuous exposure. | |
| Attendees will gain a strategic understanding of the benefits of linking TV viewing habits to actual purchase behavior, as well as hands-on knowledge of the steps for deploying critical software and services within their companies or agencies. | ||
Why: | It’s no secret that CPG marketers and their agencies are eager to squeeze every last drop of return on investment (ROI) from their media spends, especially when it comes to TV. For marketers, the ability to tie viewing consumption to actual purchase data is invaluable for critical strategies, such as targeting heavy purchasers and purchasers of competitive and adjacent brands and categories, as well as creating target segments based on a brand’s proprietary lifestyle, life stage or attitudinal segmentations. | |
When: | Tuesday, Oct. 28, 2014, 8:15 a.m. ET | |
Where: | Ad Age Data Conference | |
| Metropolitan Pavilion | ||
| 125 West 18th Street | ||
| New York, NY 10011 | ||
About Ad Age Data Conference:
The second annual Ad Age Data Conference brings the emerging data landscape to life with captivating brand stories and discussions on timely topics: geo-location data, mobile shopping and retail data innovations, new approaches to cross-channel campaign measurement, loyalty and CRM program trends, and increasingly challenging issues like data security.
About Rentrak:
Rentrak (NASDAQ:RENT) is the entertainment and marketing industries’ premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms, including box office, multiscreen television and home video. For more information on Rentrak, please visit Rentrak.com.
About IRI:
IRI is a leader in delivering powerful market and shopper information, predictive analysis and the foresight that leads to action. We go beyond the data to ignite extraordinary growth for our clients in the CPG, retail and over-the-counter health care industries by pinpointing what matters and illuminating how it can impact their businesses. Move your company forward at IRIworldwide.com.
Contacts:
Antoine Ibrahim, +1 646-722-1561
AIbrahim@Rentrak.com
or
IRI
Shelley
Hughes, +1 312-474-3675
Shelley.Hughes@IRIworldwide.com
