Replenish Turns the Packaging Industry Upside Down

Replenish Bottling LLC, creator of the Replenish Refill System™, launched a new sustainable product line that has the potential to forever change the way many water-based consumer products are designed, manufactured and sold. The Replenish packaging technology can be found in a new line of concentrate household cleaning and personal care items sold under the CleanPath™ brand exclusively on the shelves of 2,000 Walmart stores, in 200 Sam’s Clubs and on Walmart.com.

The CleanPath line of products saves money, time and waste. Available exclusively at Walmart. (Photo: Business Wire)

“Consumer packaging is an industry ripe for disruption,” says Replenish founder and CEO, Jason Foster. “We were able to develop an attractive and efficient design that can lower costs and conserve resources for the products that people love and buy every day. Now we’re convinced that we have a scalable solution that can forever change how we look at a bottle.”

According to Foster, many consumer products contain 90 percent water and a small amount of active ingredients, resulting in higher distribution costs and retail prices as well as unnecessary environmental consequences. Harnessing Replenish’s patented Refill System™, the CleanPath™ line of products allows consumers to easily mix concentrates with water at home using a reusable bottle, thereby eliminating C02 emissions and plastic waste by over 80 percent and providing greater value for the dollar.

“The innovative Replenish system saves money in distribution and packaging,” said Shawn Townzen, vice president of personal care at Walmart. “Plus, the refill pods help consumers minimize waste, which aligns with Walmart’s sustainability goal to sell products that sustain people and the environment.”

CleanPath™ is the result of an immense amount of effort, planning and collaboration. Over the course of two years, Replenish worked with senior retail executives, leading private label manufacturer Vi-Jon Laboratories and plastic bottle manufacturing firm Berry Plastics, to address a variety of technical and merchandising challenges. This resulted in the birth of five CleanPath™ products: Multi-Surface Cleaner, Bathroom Cleaner, Glass Cleaner, Foaming Hand Soap and Foaming Hand Sanitizer.

For more information on CleanPath™, visit www.mycleanpath.com.

About Replenish

Founded in 2009, Replenish Bottling LLC is a company on a mission to turn the packaging industry upside down by eliminating one billion bottles and pounds of chemicals from the environment. The company’s patented Replenish Refill System™ allows consumers to easily mix concentrates with water at home using a reusable bottle, which saves money while drastically reducing waste, energy and pollution. Replenish aims to scale its technology across the consumer packaged goods space, forever changing the way products are designed, manufactured and sold. Replenish is a privately held company headquartered in Los Angeles, Calif. Additional information about Replenish can be found by visiting http://www.myreplenish.com on Facebook at https://www.facebook.com/myReplenish and on Twitter at http://twitter.com/myReplenish.

About Walmart

Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world save money and live better -- anytime and anywhere -- in retail stores, online, and through their mobile devices. Each week, more than 250 million customers and members visit our 11,100 stores under 71 banners in 27 countries and e-commerce websites in 11 countries. With fiscal year 2014 sales of over $473 billion, Walmart employs approximately 2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting http://corporate.walmart.com on Facebook at http://facebook.com/walmart and on Twitter at http://twitter.com/walmart.

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