Storyful Launches Trendswire

Storyful, the world’s first social media news agency, announced today the launch of Trendswire, a service that alerts clients to the most compelling and significant trends just as they begin to gain traction online.

“Every online trend has a beginning,” said Aine Kerr, Managing Editor of Storyful. “And Trendswire aims to bring new trends to the attention of journalists and marketers as close to their starting points in time as possible.”

Storyful’s inaugural partner for Trendswire is People Magazine. Storyful’s clients include newsrooms, brands and advertising agencies with an interest in identifying user-generated content and social intelligence of value to them.

“First thing every morning, and as trends emerge and develop throughout the day, Storyful Trendswire will arm People Magazine and other clients with the up-to-the-second intel on what the Internet is talking about, enabling them to be ‘early adopters’ of the latest news, memes, debates and other viral content,” said Ms. Kerr.

Trendswire will scour the Internet for the birth of trends in such categories as hard news, entertainment and pop culture, the world of technology and sports, and help clients turn trends into marketable stories. The service will work to identify who started the emerging trend, track down the backstory and obtain contact details to allow for easy follow-up.

“Before a story goes truly viral, Trendswire plans to be on the case, helping clients get a jump start on coverage. We’ll stick with the latest trends as they continue on their upward trajectory, surfacing and sharing the conversations that matter,” said Ms. Kerr. “In addition, we will help build out the different angles to every story so clients can tailor the trend to their needs, add value to it, and stay ahead of the competition every step of the way.”

Storyful, a division of News Corp, uses advanced proprietary technology combined with expert journalism to monitor the web in real-time, verify relevant content, separate fact from fiction and ensure that speed and accuracy go hand-in-hand. Storyful clients worldwide can take full advantage of this unique blend of technology and journalism.

For more information on Trendswire, contact sales@storyful.com

About Storyful

Storyful, a division of News Corp, is the first news agency of the social media age. Founded in 2010 and based in Dublin, Ireland, Storyful comprises a team of technologists and journalists across Asia, Europe and the United States who discover, verify, acquire and distribute timely and relevant video and user-generated content to newsrooms, advertisers and brands. Via proprietary technology and journalistic expertise, Storyful provides social media dashboards, real-time discovery tools, feeds and analytics to customers across multiple platforms. Storyful was acquired by News Corp in December 2013.