Coca-Cola luminary to lead judging as new three year eligibility is introduced and entries open
LONDON, Nov 7, 2014 - (ACN Newswire) - Coinciding with the opening of entries to the Creative Effectiveness Lions, Cannes Lions has today announced the appointment of Wendy Clark, President of Sparkling Brands & Strategic Marketing, Coca-Cola North America as Jury President.
Launched in 2011, the Creative Effectiveness Lions celebrates award-winning creativity with a proven business impact and has an entry process involving close collaboration between clients and agencies to showcase both. Now in its 5th year, this will be the first time the jury will be headed by a client-side marketer rather than an agency leader.
Wendy Clark is a widely lauded marketer and leading industry voice on evolved consumer engagement, known for leveraging the power of authentic brand stories to create shared value. Crucially, said Lions Festivals CEO, Philip Thomas, "Wendy is a passionate and vocal believer in the power of creativity to drive commercial success and be a force for good, which gets to the heart of what Cannes Lions is about. She is uniquely qualified to undertake the role of Jury President."
Commenting on her appointment, Wendy said, "I am delighted to be the President of the Creative Effectiveness Jury for Cannes 2015 and honored to be the first client to lead the jury for this esteemed award. For clients, nothing could be more important than creativity that builds our brands and businesses, and the Creative Effectiveness Lion builds that bridge between creativity and effectiveness in a truly quantifiable way. In this sense, it should be considered the ultimate accolade in our business."
Asked what she and the jury would be looking for from this year's entries, Wendy replied, "Work that is emblematic of the role and importance that creativity plays in driving brands and businesses forward; in changing or cementing minds and perceptions; and in advancing and impacting our society and world."
Changes to Eligibility
Shortlisted and winning work from the past three years of Cannes Lions is now eligible for entry in the Creative Effectiveness Lions, whereas previously only those entries from the preceding year's awards were admissible. The change is made in response to industry feedback and recognises that the business impact of outstanding creativity is long-term and can be proven over an extended period of time. As a result, from today, shortlisted and winning entries produced between 1 March 2011 - 30 April 2014 may be entered in the 2015 awards.
Said Lions Festivals CEO, Philip Thomas, "The Creative Effectiveness Lion is an award that we hold very close to our hearts, because we know it represents what clients are really looking for - creativity that amplifies their message and increases the power of what they create. It recognises and champions the power of world-changing creativity."
Entries to the 2015 Creative Effectiveness Lions are now open and will close 6 March 2015. Further information is available at www.canneslions.com/creativeeffectiveness. To request a list of eligible entries, please contact creativeeffectiveness@canneslions.com.
About Cannes Lions International Festival of Creativity
The International Festival of Creativity, also known as Cannes Lions, is the world's leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France.
As the most prestigious international annual advertising and communications awards, over 35,500 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy, a global benchmark of creative excellence, for Film, Print, Outdoor, Interactive, Radio, Design, Product Design, Promo & Activation, Film Craft, Mobile, Branded Entertainment and Integrated advertising, as well as the best Media, Direct, PR, Titanium, Creative Effectiveness and Innovation ideas.
The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. More than 12,000 delegates from 95 countries attend a week-long programme of exhibitions, screenings and talks by worldwide thought leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communications. For further information, please visit www.canneslions.com.
About Lions Festivals
Lions Festivals is the organiser of Cannes Lions International Festival of Creativity and Eurobest as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness, and the Digital Asia Festival. www.lionsfestivals.com. Lions Festivals is powered by Top Right Group.
Source: Cannes Lions International Festival of Creativity
Contact:
Camilla Lambert, Press & PR Manager, Lions Festivals Tel: +44-20-3033-4000 E-mail: camillal@canneslions.com
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