Preparing Your eCommerce Site for Cyber Monday

Cyber Monday is arguably one of the biggest sales days of the year for many eCommerce sites. In fact, according to a Deloitte survey, last year online shopping overtook traditional retail for the first time. The last thing a business owner would want is for their site to crash due to the increased spikes in traffic, costing them potential revenue during the holiday shopping season.

Lagrange Systems is the provider of CloudMaestro, a fully scalable application delivery network (ADN) that improves site speed and availability and eliminates downtime. Using this technology, Treehouse Brand Stores (purchased by ThinkGeek.com in 2014 and now known as ThinkGeek Solutions), an online retailer of game merchandise for some of the country’s most popular video games, were able to bounce back from a devastating 2012 Cyber Monday experience.

“In 2012 we experienced a site outage on Cyber Monday which was extremely costly. Contrast that to 2013 when we doubled traffic on Cyber Monday and closed out the year with record growth, directly attributable to Lagrange Systems’ CloudMaestro solution,” said Jed Siegle, President of ThinkGeek Solutions.

CloudMaestro enables online retailers to easily keep ahead of demand, ensuring that websites are always up and performing optimally, even as the site expands across multiple cloud providers and zones.

“For retailers like ThinkGeek Solutions, even one second of downtime is unacceptable because it means lost revenue, especially during critical periods like Cyber Monday. Yet, those busy times are precisely when sites are most prone to performance issues because the volume can drag the site down,” said Jay Smith, CTO and co-founder of Lagrange Systems. “CloudMaestro not only helped ThinkGeek Solutions achieve a successful 2013 holiday season, but did so without creating additional fixed infrastructure costs.”

About Lagrange Systems

Lagrange Systems’ CloudMaestro solution, a complete, fully scalable Software-as-a-Service application delivery network (ADN), improves the speed and availability of web and mobile applications for small and medium businesses (SMB). CloudMaestro delivers intelligent traffic optimization, predictive application right-sizing, self-healing, web content acceleration and security in a single unified application delivery fabric that results in faster site speed while nearly eliminating downtime. Founded in 2012, Lagrange Systems is privately held and headquartered in Boulder, Colorado. For more information visit http://www.lagrangesystems.com.

About ThinkGeek Solutions and Geeknet

Geeknet, Inc. (NASDAQ: GKNT) is the parent company of ThinkGeek and ThinkGeek Solutions. ThinkGeek is the premier retailer for the global geek community. Since 1999, ThinkGeek has been creating a world where everyone can express their inner geek, embrace their passions, and connect with each other. Joining the family in 2014, ThinkGeek Solutions provides unique third-party brands with a total eCommerce experience – from product creation to supply chain management. Our shared obsession is in creating and sharing unique and authentic product experiences that stimulate our fans’ imaginations and fuel their geek core. We believe that there is a geek in everyone and that is should be celebrated.