Glossier Raises $8.4M Led By Thrive To Take On Beauty And Cosmetics With Verticalized Approach
November 17, 2014 at 09:08 AM EST
Glossier, a New York-based startup that sells a simple, very curated line of beauty products, is taking $8.4 million in venture funding to pursue a tried-and-true strategy that many other e-commerce brands like Warby Parker have followed. What is it? Basically you take a staid product line, preferably a utility or necessity like eyewear or men’s razors, and then you verticalize… Read More