Fire Tablet Sales Up Over 3x and Kindle E-Reader Sales Up Nearly 4x on Amazon.com this Black Friday

(NASDAQ: AMZN)—Amazon today announced that Black Friday sales of Kindle e-readers and Fire tablets on Amazon.com have grown significantly year over year. Amazon was recently ranked “Highest in Customer Satisfaction with Tablets” by J.D. Power, and Fire tablet sales on Amazon.com were up over 3x year over year this Black Friday; Kindle e-reader sales on Black Friday grew nearly 4x year over year. Customers can look forward to a great Cyber Monday deal that starts this afternoon: Amazon Fire TV for $69—order at www.amazon.com/FireTV.

“This holiday there are going to be a lot of customers opening up new Amazon devices,” said Dave Limp, Senior Vice President, Amazon Devices. “We’re energized by the year over year growth of tablet and e-reader Black Friday sales on Amazon.com, plus the success of the new product categories we’ve launched this year.”

This afternoon, Amazon Fire TV will be available for just $69 (30% off). Fire TV is a tiny box that plugs into your HDTV for easy and instant access to Netflix, Prime Instant Video, Hulu Plus, WatchESPN, SHOWTIME, low-cost video rentals, and much more. Fire TV also brings photos, music, and games to the living room. Order at: www.amazon.com/FireTV.

Here’s what reviewers are saying about Amazon devices:

• “It’s the e-reader perfected…” – TechCrunch about Kindle Voyage
• “Finally, a $100 tablet worth buying” – Wall Street Journal about Fire HD 6
• “After playing with Amazon's smart interface, competitors are going to need to catch up.” – USA Today about Amazon Fire TV
• “Frankly, when the Fire TV Stick was first announced, we thought it sounded a little too good to be true, but we’re happy to report now that we were wrong about that.” – Digital Trends about Fire TV Stick

About Amazon

Amazon.com opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire phone, Fire tablets, and Fire TV are some of the products and services pioneered by Amazon.

Amazon received the highest numerical score in the proprietary J.D. Power 2014 U.S. Tablet Satisfaction StudySM Vol 2. Study based on responses from 2,686 consumers who have owned their current wireless tablet for one year or less, measuring 5 wireless tablet manufacturers. Proprietary study results are based on experiences and perceptions of consumers surveyed February-August 2014. Your experiences may vary. Visit jdpower.com.