Nick Jonas and Duracell Power Smiles for Children’s Miracle Network This Holiday Season

Multi-talented recording artist and actor, Nick Jonas is teaming up with Duracell this holiday season to help thousands of children spending the holidays in the hospital. The popular singer and actor has partnered with the brand to encourage Canadians to power good and support a worthy cause.

Nick Jonas and SickKids patient ambassador, Aziza, launch the Duracell "Powering Holiday Smiles" program. For every pack of Duracell Quantum or CopperTop batteries purchased at Walmart Canada from December 1st to December 31st 2014, Duracell will donate 20 cents to Children's Miracle Network, with the goal to raise $150,000. (Photo: Business Wire)

For the eighth year in a row, Duracell’s ‘Powering Holiday Smiles’ campaign will donate a year’s supply of batteries to hospitals across Canada in order to power lifesaving medical devices and the thousands of playroom toys and games that children and their families will be using this holiday season and beyond. In addition, for every pack of Duracell Quantum and CopperTop batteries that Canadians purchase at Walmart from December 1st to December 31st, 2014, Duracell will donate 20 cents to Children’s Miracle Network, with the goal to raise $150,000. To learn more about the campaign follow @Duracell on Twitter.

“I’m excited to join forces with Duracell and help these kids celebrate the holidays,” said Jonas. “I was diagnosed with Type I Diabetes when I was young and spent a few days in hospital. It was a life changing experience that motivated me to try and make a difference. I’m glad that I can be here to help support a great cause and power a few smiles along the way.”

As part of the Duracell Powering Holiday Smiles campaign, Jonas took time out of his busy schedule promoting his new, self-titled album to make an appearance at The Hospital for Sick Children (SickKids) in Toronto. “It was really powerful to visit with the families who benefit from this program. The kids were so excited as we handed out this year’s must have toys. It was a lot of fun!”

Hasbro, in partnership with Duracell, will donate toys, including favourites from the popular MY LITTLE PONY, BABY ALIVE and PLAYSKOOL brands, all powered by Duracell batteries, to participating Children’s Miracle Network member hospitals in Vancouver, Calgary, Edmonton, Saskatoon, Winnipeg, London, Hamilton, Toronto, Ottawa, two in Montreal, Quebec City, Halifax and St. John’s.

"This is Duracell’s eighth year of proudly donating to children’s hospitals across Canada, and with the generous support of Nick Jonas, our friends at Hasbro, and caring Canadians everywhere, we are aiming to power as many smiles as we possibly can,” said Joyce Law, Senior Communications Manager, Duracell Canada. “Canadians can help by purchasing a pack of Duracell Quantum or CopperTop batteries at Walmart between December 1st and December 31st to help raise funds for Children’s Miracle Network.”

“We know that Canadians are extremely compassionate during the holidays,” said John Hartman, Chief Operating Officer at Children’s Miracle Network. “With the support of Canadians and partners like Duracell, we can provide the funding needed to ensure that vital programs, equipment and research devoted to children’s health continue to thrive.”

There is so much to do this time of year and details can easily get overlooked, but there’s nothing more disappointing than a child receiving a toy on Christmas morning and finding out it is powerless. Duracell suggests that families stock up on batteries of various sizes and cautions against removing the batteries from emergency devices such as smoke alarms and flashlights to use in gifts.

About Duracell
Part of the Procter & Gamble Company [NYSE:PG], Duracell has been powering people around the world for more than 50 years. Our products serve as the heart of devices that keep people connected, protect their families, entertain them and simplify their increasingly mobile lifestyles. As the world’s leading manufacturer of high-performance alkaline batteries, Duracell also innovates in renewable power and wireless charging technologies to help consumers live life without limits. Visit www.duracell.ca for more information; follow us on Twitter.com/Duracell and like us on Facebook.com/Duracell.

About Nick Jonas
Island Recording Artist, Nick Jonas announces himself as a brand-new musician on his newly released self-titled solo debut. Who Jonas is now is a 22 year old multi-talented artist stepping out on his own and re-inventing himself after achieving worldwide fame with The Jonas Brothers. The Grammy-nominated group sold 20 million albums and toured the globe several times over before calling it quits in October 2013. Its youngest member has lived a lot of life in those years and his experiences are reflected on his upcoming album due out on November 11 via Island Records. The album’s first single and radio hit, “Jealous”, penned by Jonas and co-written by with Nolan Lambroza and Simon Wilcox is currently the #1 most added song at Top 40 Radio. Jonas attributes the album’s darker overtones partially to the fact that while he was recording, he was also shooting the gritty television show Kingdom — a mixed martial arts family drama that premieres on DirecTV's Audience Network on October 8. Jonas plays an MMA prize fighter who holds his cards close to his chest. This September, Jonas embarked on a Club Tour in support of his album, and visited 12 cities across the United States and Canada including Houston, Dallas, Chicago, Boston, Los Angeles and New York.

About Children’s Miracle Network
Children’s Miracle Network® raises funds and awareness for 170 member hospitals, 14 of which are in Canada. Donations stay local to fund critical treatments and healthcare services, pediatric medical equipment and research. Its various fundraising partners and programs support the nonprofit's mission to save and improve the lives of as many children as possible. Find out why children's hospitals need community support, identify your member hospital and learn how you can Put Your Money Where the Miracles Are, at http://www.childrensmiraclenetwork.ca and http://www.facebook.com/CMNHospitals.

About Procter & Gamble
P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

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