ProShares Makes Major Investments in Distribution Capabilities

ProShares, a premier provider of alternative ETFs, announced today that it has taken several major steps to enhance its distribution capabilities.

ProShares is significantly increasing its focus on financial professionals in the broker/dealer and registered investment advisor (RIA) channels, and is enhancing regional financial coverage in the United States by expanding from nine to 15 sales regions.

The company also has hired a team to support ETF strategists who package portfolios of ETFs into investment strategies that are generally distributed through third parties. Industry-wide, the ETF strategist channel has grown to more than $96 billion as of September 30, 2014.

In addition, to support its growing international footprint, ProShares has added a resource exclusively covering international distribution. In the past year, ProShares has experienced significant growth internationally, with non-U.S. assets in ProShares ETFs increasing by approximately 17% as of November 30, 2014.

“These strategic investments in our distribution capabilities will allow us to further support the growing demand for our lineup of alternative ETFs,” said Michael L. Sapir, co-founder and CEO of ProShare Advisors LLC. “They will enhance our ability to educate the marketplace about the benefit of alternative investments and help investors build better portfolios.”

As part of its investment in distribution capabilities, ProShares has made four new senior appointments: Mark Ouimet as director in charge of financial professionals, Jay Bendesky as senior sales manager and regional desk head, Drew Corbett as head of international sales, and Ed Kushma as director of managed portfolios. All four roles are based in ProShares’ Bethesda, Md. office and report to Donald Roberson, managing director of distribution.

“We now provide extensive coverage across the United States and have begun to capture opportunities abroad,” said Roberson. “We look forward to leveraging the experience of the new team as we work to deepen relationships across the industry.”

About ProShares

ProShares offers the nation's largest lineup of alternative ETFs. We help investors to go beyond the limitations of conventional investing and face today's market challenges. ProShares helps investors build better portfolios by providing access to alternative investments delivered with the liquidity, transparency and cost effectiveness of ETFs. Our wide array of alternative ETFs can help you reduce volatility, manage risk and enhance returns.

ProShares has the largest lineup of alternative ETFs in the United States according to Strategic Insight, based on analysis of all the known alternative ETF providers (as defined by Strategic Insight) by their number of funds and assets (as of 1/31/2014).

Investing involves risk, including the possible loss of principal. ProShares are generally non-diversified and entail certain risks, including risk associated with the use of derivatives (swap agreements, futures contracts and similar instruments), imperfect benchmark correlation, leverage and market price variance, all of which can increase volatility and decrease performance. For more on correlation, leverage and other risks, please read the prospectus. There is no guarantee any ProShares ETF will achieve its investment objective.

Carefully consider the investment objectives, risks, charges and expenses of ProShares before investing. This and other information can be found in their summary and full prospectuses. Read them carefully before investing. Obtain them from your broker/dealer representative or visit

ProShares are distributed by SEI Investments Distribution Co., which is not affiliated with the funds' advisor.


Hewes Communications, Inc.
Tucker Hewes, 212-207-9451
ProShares, 866-776-5125

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