CORRECTING and REPLACING Recent Global Survey from Vicks® Suggests Busy Consumers Are Reluctant to Take a Sick Day

Subhead of release dated Jan. 8, 2015, should read: IMS FAN Reports: Over 45 Million Americans Infected By Influenza Epidemic (instead of CDC Reports: Over 45 Million Americans Infected By Influenza Epidemic).

The corrected release reads:

RECENT GLOBAL SURVEY FROM VICKS® SUGGESTS BUSY CONSUMERS ARE RELUCTANT TO TAKE A SICK DAY

IMS FAN Reports: Over 45 Million Americans Infected By Influenza Epidemic

DayQuil™ Severe and NyQuil™ Severe Offer Relief from Your Worst Cold and Flu Symptoms

As cold and flu stories continue to monopolize airwaves, a new study reports that people still look to power through with daily life when ill. According to the Centers for Disease Control and Prevention (CDC), a significant number of influenza cases have been reported in major cities nationwide, signaling the height of the national cold, cough and flu season. Despite health care providers’ counsel that sick patients should recover at home to help limit spreading the virus, a survey from the makers of Vicks® NyQuil™ Severe and DayQuil™ Severe shows that under-the-weather consumers often struggle with whether or not to call in sick. The leading motive for deciding not to take a sick day, as reported by respondents, was work pressures (44.9%). Additional reasons, cited in the Fourth Annual Vicks Global Cold and Flu Survey, include financial concerns (42.5%) and fear of falling behind at the office (33.5%).

“While we were surprised to see just how many US respondents were reluctant to call in sick when experiencing a cold or flu, at Vicks, we understand that sometimes you just can’t take a sick day,” said Dave Tomasi, Vicks North American Marketing Director. “As a brand, Vicks offers multiple solutions such as NyQuil Severe and DayQuil Severe to help you feel better fast – whether you’re taking the day to recoup or you still need to put dinner on the table for the family.”

National Incidence of Influenza Spikes in Markets across the United States
This year’s flu season has officially been declared an epidemic by the CDC. IMS Health Flu Activation Network (FAN), which measures the number of Influenza Like Illness (ILI) incidents nationwide, has released data showing "elevated" flu activity in all parts of the country, even though flu season historically hasn't peaked in the United States until late January or February.

IMS FAN DIVISIONSREPORTED CASESPERCENT INCREASE THIS WEEK VS. PREVIOUS WEEK
South Atlantic 10,116,201 21.4%
Mid-Atlantic 6,875,165 27.1%
Pacific 6,430,914 28.4%

To help consumers and their families navigate this year’s cold and flu season and get back to everyday life and responsibilities, Vicks has partnered with Nurse Barb Dehn R.N., M.S., N.P, practicing Women’s Health Nurse Practitioner, and award winning author.

“The influenza virus circulating this year has mutated, and federal officials have warned that this year's vaccine may not provide as much protection – this has a lot of people very nervous,” says Vicks Spokesperson, Nurse Barb Dehn. “I recommend that sick patients get plenty of rest at home, if they can, to limit the spread of the virus. As always, consult with your health care provider. If you simply cannot take a sick day, there are effective over-the-counter medications on the market today to help you power through your cold and flu symptoms.”

Nurse Barb Dehn shares practical and easy tips to help consumers and their families find relief and power through symptoms:

  • Limit the spread of the virus and stay home, if you can
  • Wipe down surfaces at home and the office and wash your hands or use hand sanitizer
  • Get plenty of rest – it’s essential to give your body the strength it needs to fight the virus
  • Stock your medicine cabinet with powerful multi-symptom medications, like DayQuil Severe and NyQuil Severe to combat your worst cold and flu symptoms
  • Place a pillow under your mattress to elevate your head and ease breathing at night
  • Drink fluids, such as water or non-carbonated sports drinks to avoid dehydration

Fighting Flu with Vicks DayQuil Severe and NyQuil Severe
As an iconic family of brands, consumers have trusted Vicks to help them power through their worst cold and flu symptoms for decades. For extra relief, Vicks DayQuil Severe and NyQuil Severe provide maximum strength, multi-symptom relief to help consumers feel like themselves again.

  • Vicks DayQuil Severe relieves aches, fever, sore throat, nasal/sinus congestion and pressure, cough and chest congestion that allows you to power through your day
  • Vicks NyQuil Severe relieves aches, fever, sore throat, nasal/sinus congestion and pressure, sneezing, running nose and cough so you can rest through the night

For more information about Vicks DayQuil Severe and NyQuil Severe, and ways to feel better this season visit Vicks.com or Facebook.com/NyQuil.DayQuil. For more information about Nurse Barbara Dehn, visit http://www.NurseBarb.com/.

The Fourth Annual Vicks Global Cold and Flu Survey was conducted by Survey Monkey in two waves between April and July of 2014, at the end of the cold cough and flu seasons across 15 nominated markets. One thousand interviews were fielded in 15 countries each using an online questionnaire. The 15 markets surveyed include the US, Germany, France, Spain, Italy, Russia, Poland, Ukraine, Hungary, India, Indonesia, China, Mexico, Australia and Brazil. Quotas were set to ensure accurate representation of each country’s population ages 18+.

ABOUT VICKS®
Vicks® is one of the most recognized brands around the world. Available in more than 71 countries and on 5 continents, Vicks has helped relieve cough, cold, and flu symptoms for generations. In the U.S., the Vicks family includes, NyQuil™, the #1 Pharmacist recommended brand for adult nighttime cough/cold/flu relief*; NyQuil™ Severe; Children’s NyQuil™; DayQuil™ Cold/Flu, the #1 pharmacist recommended brand for adult daytime cough/cold/flu relief**; DayQuil™ Severe; DayQuil™ Cough; VapoRub™ Ointment, the #1 Pharmacist recommended brand for Topical Cough Suppressing Ointment***; BabyRub™; Sinex™ 12 Hour Spray; Sinex™ Ultra Fine Mist; Sinex™ 12 Hour Ultra Fine Mist Moisturizing; and Vicks® VapoDrops™. Starting in August 2014 Vicks will provide allergy and sinus symptom relief with the introduction of QlearQuil™ All Day & All Night 24 Hour Allergy Relief; QlearQuil™ Nighttime Allergy Relief; QlearQuil™ Daytime Sinus & Congestion; QlearQuil™ Nighttime Sinus & Congestion; and QlearQuil™ 12 Hour Nasal Decongestant Moisturizing Spray. Headquartered in Cincinnati, OH, Vicks is owned and distributed by Procter & Gamble.

*Survey conducted by Pharmacy Times, OTC Guide supplement, Cough/Cold/Flu Combinations- Nighttime, June 2014 (Tied for #1)

**Survey conducted by Pharmacy Times, OTC Guide supplement, Cough/Cold/Flu Combinations- Daytime, June 2014 (Tied for #1)

***Survey conducted by Pharmacy Times, OTC Guide supplement, Cough Suppressing Ointments, June 2014

ABOUT PROCTER & GAMBLE
P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

Contacts:

MSLGROUP
Kayla Gaines, 646-500-7835
kayla.gaines@mslgroup.com
or
P&G Vicks Communications
Michelle Vaeth, 513-622-4727
Vaeth.mj@pg.com

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