ProShares NOBL Named ETF Product of the Year

ProShares, a premier provider of ETFs, announced today that ProShares S&P 500 Dividend Aristocrats ETF (NOBL) was named ETF Product of the Year at the William F. Sharpe Indexing Achievement Awards, presented at the annual IMN Global Indexing & ETFs conference in Scottsdale, Arizona.

NOBL is one of the most successful ETFs launched in 2013 based on asset growth. In just over a year since the ETF’s launch in October 2013, it surpassed $500 million in assets1.

The ETF Product of the Year award is given to the ETF that had the most significant impact on the ETF market over the previous 12 months. NOBL follows the S&P 500 Dividend Aristocrats Index, which was named Index Product of the Year.

“We are pleased that NOBL has received this prestigious recognition,” said Michael L. Sapir, co-founder and CEO of ProShare Advisors LLC. “NOBL’s success reflects the potential of dividend growth strategies to generate strong returns with reduced volatility.”

The S&P 500 Dividend Aristocrats Index is composed of the S&P 500 companies with the longest track records of year-over-year dividend growth. NOBL is the only ETF or mutual fund that invests in the S&P 500 Dividend Aristocrats Index.

ProShares offers a suite of dividend growth ETFs covering some of the world’s most popular indexes. The suite includes, along with NOBL, the ProShares MSCI EAFE Dividend Growers ETF (EFAD). EFAD is the only ETF that invests exclusively in the MSCI EAFE companies with the longest track records of year-over-year dividend growth.

About the Index

The S&P 500 Dividend Aristocrats Index selects companies in the S&P 500 that have increased their dividends every year for at least 25 consecutive years. It currently contains 53 companies diversified across the consumer staples, industrials, materials, health care, financials and consumer discretionary sectors. The companies in the index are equal-weighted, rather than weighted by market capitalization. It is reconstituted annually in January and rebalanced in April, July and October.

About ProShares

ProShares offers the nation's largest lineup of alternative ETFs. We help investors to go beyond the limitations of conventional investing and face today's market challenges. ProShares helps investors build better portfolios by providing access to alternative investments delivered with the liquidity, transparency and cost effectiveness of ETFs. Our wide array of alternative ETFs can help you reduce volatility, manage risk and enhance returns.

ProShares has the largest lineup of alternative ETFs in the United States according to Strategic Insight, based on analysis of all the known alternative ETF providers (as defined by Strategic Insight) by their number of funds and assets (as of 1/31/2014).

There is no guarantee dividends will be paid. Companies may reduce or eliminate dividends at any time, and those that do will be dropped from the index at reconstitution each January.

Investing involves risk, including the possible loss of principal. ProShares are generally non-diversified and each entails certain risks, which may include imperfect benchmark correlation and market price variance, that can increase volatility and decrease performance. Diversification may not protect against market loss. Please see their summary and full prospectuses for a more complete description of risks. There is no guarantee any ProShares ETF will achieve its investment objective.

The “S&P 500 Dividend Aristocrats Index” is a product of S&P Dow Jones Indices LLC and its affiliates and has been licensed for use by ProShares. “S&P” is a registered trademark of Standard & Poor’s Financial Services LLC (“S&P”) and “Dow Jones®” is a registered trademark of Dow Jones Trademark Holdings LLC (“Dow Jones”) and have been licensed for use by S&P Dow Jones Indices LLC and its affiliates. ProShares have not been passed on by S&P Dow Jones Indices LLC and its affiliates as to their legality or suitability. ProShares based on the S&P 500 Dividend Aristocrats Index are not sponsored, endorsed, sold or promoted by S&P Dow Jones Indices LLC, Dow Jones, S&P or their respective affiliates, and they make no representation regarding the advisability of investing in ProShares. THESE ENTITIES AND THEIR AFFILIATES MAKE NO WARRANTIES AND BEAR NO LIABILITY WITH RESPECT TO PROSHARES.

Carefully consider the investment objectives, risks, charges and expenses of ProShares before investing. This and other information can be found in their summary and full prospectuses. Read them carefully before investing.

ProShares are distributed by SEI Investments Distribution Co., which is not affiliated with the funds’ advisor.

1 As of 12/31/2014


Hewes Communications, Inc.
Tucker Hewes, 212-207-9451
ProShares, 866-776-5125

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