G.H. Mumm Becomes the Official Champagne Sponsor of the Kentucky Derby

G.H. Mumm today announces they will become the Official Champagne Sponsor of the Kentucky Derby, America’s greatest horse race, and Churchill Downs Racetrack, the Derby’s historic home, beginning with the 141st running of the race on May 2, 2015.

A core tenet of this partnership calls for the “G.H. Mumm Winner’s Circle” to be created as part of the ongoing construction of the track’s $4.2 million Winner’s Circle Suites and Courtyard, directly beneath Churchill Downs’ famed Twin Spires. As the Official Champagne Sponsor of the Kentucky Derby and Churchill Downs, G.H. Mumm will be a featured part of victory celebrations following stakes races and major events at the track throughout the year.

Under the new partnership agreement, G.H. Mumm will be an integral part of key moments during the Kentucky Derby Day celebration. One such moment will be a spirited sabering of the Cordon Rouge for the pre-race “G.H. Mumm Toast to the Kentucky Derby.”

“We are thrilled to become the official champagne of the Kentucky Derby,” Jeff Agdern, SVP of Pernod Ricard USA’s Wine and Champagne group comments. “This sponsorship aligns perfectly with the dynamic spirit of G.H. Mumm and will enable us to achieve the growth and ambition we have for the brand in the market.”

“We welcome G.H. Mumm to the celebration of the Kentucky Derby, one of the world’s most spectacular sports and entertainment celebrations, as a partner in both our great race and year-round festivities at Churchill Downs,” said Kevin Flanery, president of Churchill Downs Racetrack. “There are few moments in the worlds of sports and entertainment as special as dramatic and emotional minutes leading up to America’s greatest race and the joyous celebration that follows the victor’s run to the finish. G.H. Mumm will be a wonderful part of those Kentucky Derby moments and memories.”

Philippe Guettat, Chairman and CEO for G.H. Mumm Champagne remarks: “This new partnership, with such a prestigious event as the Kentucky Derby, will further strengthen Mumm’s visibility in the US market, a key market for our House and the world of champagne. As an icon of victory and a partner of the Melbourne Cup for 5 years, Mumm is proud to support this emblematic race."

Consumers will be able to see the featured Kentucky Derby activation by G.H. Mumm through various in store displays and digital activations within their social media platforms.

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About the Kentucky Derby and Churchill Downs:

Churchill Downs, the world’s most legendary racetrack, has conducted Thoroughbred racing and presented America’s greatest race, the Kentucky Derby, continuously since 1875. Located in Louisville, the flagship racetrack of Churchill Downs Incorporated (NASDAQ: CHDN), which offers year-round simulcast wagering at the historic track. Churchill Downs will conduct the 141st running of the Kentucky Derby Presented by Yum! Brands on May 2, 2015. The track’s 2015 Spring Meet is scheduled for April 25-June 27. The track has hosted the Breeders’ Cup World Championships a record eight times. Information about Churchill Downs can be found on the Internet at www.ChurchillDowns.com.

About Maison MUMM

G.H.MUMM is part of Martell Mumm Perrier-Jouët, the prestigious cognac and champagne business of Pernod Ricard, world’s co-leader in Spirits & Wines. With its distinguished heritage dating back to 1827, MUMM is the leading international champagne House in France and fourth worldwide*. MUMM Cordon Rouge, recognisable by its red ribbon—a symbol of excellence—is the perfect embodiment of the spirit of the House: it stands out through the freshness and intensity of its style, which successive generations of cellar masters have successfully maintained and handed down. * IWSR 2013

For more information: WWW.GHMUMM.COM

About Pernod Ricard USA

Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA, which employs a workforce of nearly 19,000 people worldwide and is listed on the NYSE Euronext exchange (Ticker: RI).

The company’s leading spirits and wines include such prestigious brands as Absolut® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, Plymouth™ Gin, Seagram’s Extra Dry Gin®, Martell® Cognac, Hiram Walker® Liqueurs, Pernod®, Ricard® and Avión™ Tequila (through a joint venture with Tequila Avión); such superior wines as Jacob's Creek®, Kenwood® Vineyards and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.

Pernod Ricard USA is based in New York, New York, and has roughly 850 employees across the country. Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit: www.acceptresponsibility.org.

PLEASE DRINK RESPONSIBLY