Charmin Relief Project Launches the “Butts that Save Our Butts” Campaign

Today, Charmin kicks off the second year of its Charmin Relief Project, encouraging consumers to nominate their local firehouse for the chance to receive a year’s supply of toilet paper. Since firehouses serve as a home-away-from-home for many firefighters, Charmin wants to make sure these heroes are fully stocked with one of the most basic comforts of home -- toilet paper, as a way to say thank you to the butts that save our butts everyday.

Whether fulltime or volunteer, firefighters put their butts on the line day in and day out to keep their communities safe, and Charmin wants to help this much loved, but often underfunded, group of public servants. In an effort to provide some essentials to firehouses across the country, Charmin is asking consumers to help select 100 firehouses across the nation to receive a year’s supply of toilet paper. Additionally, when consumers claim a coupon on CharminReliefProject.com, Charmin will donate a roll to a firehouse nationwide.

Consumers can visit Charmin on Facebook and Twitter for details on how to nominate a local firehouse in need. Charmin will announce the 100 firehouses in March 2015.

“As part of the Charmin Relief Project, we’re thrilled to continue to support US firefighters by providing the comforts of home in 100 firehouses across the country,” said Janette Yauch, Regional Assistant Brand Director. “As a way to honor and show appreciation for their daily sacrifices, we hope you’ll join us by nominating a firehouse in your area in need of some Charmin relief.”

Charmin’s mission is to surprise and delight people with a more enjoyable go – anytime, anywhere. Last year, the Charmin Relief Project chose one firehouse in each state to receive a year supply of Charmin product. Furthermore, five firehouses across the country received a bathroom makeover to make their station feel like a home away from home. For more information, visit us at CharminReliefProject.com, Facebook.com/Charmin or @Charmin.

About Charmin

Charmin has been America's most popular toilet paper for more than 25 years. In the U.S., P&G offers Charmin Ultra Soft and Charmin Ultra Strong - premium two-ply toilet paper; Charmin Basic - a one-ply toilet paper; Charmin Sensitive - with gentle and soothing lotion with a touch of aloe & E; and Charmin Freshmates - flushable moist wipes. For more information on Charmin, visit http://www.charmin.com/.

About Procter & Gamble

P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.