Clearblue® Celebrates 30 Years of Innovation by Introducing a Touch Screen to the Fertility Monitor That Helps Today’s Busy Woman Get Pregnant Faster

One in every two couples may be trying to conceive at the wrong time.4 The Clearblue® Fertility Monitor is the most advanced home method to maximize chances of conception, allowing women to better understand their bodies in order to help them get pregnant sooner than not using any method.5 Features of the Clearblue® Fertility Monitor now include an intuitive touch screen to make tracking ovulation easier than ever before and all from the palm of her hand.

With 30 years of scientific and technological know-how, from the brand that first introduced the digital pregnancy test, Clearblue® is continuing to empower women to put aside the guesswork and turn to the most advanced home fertility monitor. The Clearblue® Fertility Monitor measures two key fertility hormones with more than 99 percent accuracy6 and can typically detect up to six fertile days, three times more than traditional ovulation tests that only detect luteinizing hormone. This level of accuracy is essential when a woman is trying to conceive. Hormone monitoring is proven to be more accurate at detecting the LH surge than traditional calendar methods of predicting ovulation.1 In addition, it shows two to three times more agreement with ultrasound observed ovulation than other methods, including measuring cervical mucus or basal body temperature.2,3

“For three decades, Clearblue® has provided the latest in fertility, ovulation and pregnancy products and, as such, is a brand women can trust with their ever-advancing needs,” said Dr. Donnica Moore, women’s health expert. “The Clearblue® Fertility Monitor adapts to each woman’s unique cycle, providing vital intel for her own fertility tracking and helpful information that she can also easily share with her health care practitioner.”

The proven science of dual hormone testing is simplified with the features of the Clearblue® Fertility Monitor. In fact, the technical features in this product may help un-complicate the baby-making process for today’s busy women. This is important because research has shown that pregnancy is less likely to occur when women reported feeling tense or anxious.7 The Clearblue® Fertility Monitor keeps a clear record of events for women, allowing them to focus on the joyous side of baby making. These features include:

• Easy to navigate touch screen
• Calendar to show her daily fertility information
• Tells her from first day of the cycle when she will need to test
• Alarm for test days
• Input period days and intercourse
• Clearblue® ‘smiley face’ on peak fertility days
• Cycle summary of last 6 cycles to show key fertility info

This technology allows women to enter information about their individual cycle and intercourse activity, re-connecting a woman to her body and providing an accurate and clear representation of her unique rhythm. Another helpful feature of the Clearblue® Fertility Monitor is storage of up to six months of personal fertility information in easy-to-read summary screens. A woman can share these summary screens with her doctor for a better understanding of her personal cycle pattern.

How it Works and Suitability Criteria

The Clearblue® Fertility Monitor is suitable for women whose natural cycle normally lasts between 21 and 42 days. Certain medical conditions and medications can adversely affect the performance of the Clearblue® Fertility Monitor- see pack or website for more details www.ClearblueEasy.com. The Clearblue® Fertility Monitor uses a urine test to track the surge in luteinizing hormone, as well as estrogen, to provide women with a complete picture of their maximum fertility window. By accurately tracking these two key fertility hormones, the Clearblue® Fertility Monitor can typically identify up to six fertile days, four more days than traditional ovulation tests.8 A woman’s egg typically only survives for 24 hours after ovulation, but sperm can survive in the body for up to five days. Therefore, the Clearblue® Fertility Monitor is designed to detect the entire fertile window in a woman’s cycle, including those leading up to ovulation, increasing chances of conception.9

“Clearblue® is proud to lead the fertility-tracking category in innovative, technological advancements that have a true impact on women who are trying to conceive. The fertility monitor’s features are just another way Clearblue® is meeting the evolving needs of today’s woman,” said Leah Wood, Clearblue® brand manager. “This tool is the optimal home solution to getting pregnant faster than not using any method to identify fertile days. Any woman who is trying to get pregnant can benefit from the accuracy and reliability of the Clearblue® Fertility Monitor, putting her in control of her pregnancy journey.”

The Clearblue® Fertility Monitor will be available at most major online retailers. For further information on Clearblue®, please visit www.clearblueeasy.com or www.Facebook.com/Clearblue.

About Clearblue®

Clearblue®, the world’s leading brand in home pregnancy and fertility testing, has been providing pregnancy and fertility solutions to women for 30 years. The Clearblue® Fertility Monitor first launched in 1999. Clearblue® is the world’s leading brand in home pregnancy and fertility testing. The Clearblue® product range is built on a strong foundation of peer-reviewed science and consumer understanding. Clearblue® products are also trusted and recommended by doctors, many of whom recognize that Clearblue® is supported by 30 years of expertise, quality, and innovation in consumer diagnostics. Clearblue® offers a complete line of products to help a woman better understand her body’s ovulation cycle and identify peak fertility days to maximize her chances of getting pregnant. The Clearblue® family of products includes the Clearblue® Fertility Monitor, Clearblue® Advanced Digital Ovulation Test, Clearblue® Digital Ovulation Test, Clearblue® Ovulation Test, Clearblue® Easy Ovulation Combination Pack, Clearblue® Digital Pregnancy Test, and Clearblue® PLUS Pregnancy Test. For more information visit: www.clearblueeasy.com.

Clearblue® is a trademark of SPD Swiss Precision Diagnostics GmbH (SPD). © 2015 SPD. All rights reserved.

About Procter & Gamble

P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

1. Comparing a simple calendar method to likelihood of conducting a test on LH surge day (Ellis J., et al. Human Reproduction (2011) 26: i76.)
2. Guida M., et al. Fertility & Sterility (1999) 72(5): 900-904.
3. Behre HM., et al. Human Reproduction (2000) 15: 2478-82
4. Johnson SR, Foster L and Ellis J. Women's knowledge regarding ovulation and most likely time of conception. Human Reproduction (2011) 26: i236
5. Wilcox AJ., et al. NEJM (1995) 333: 1517-1521; Robinson JE., et al. CMRO (2007) 23: 301-306; Hilgers TW., et al. J Repro Med (1992) 37: 864-866; Stanford JB., et al. Obs & Gyn (2002)
6. In laboratory tests it is 99% accurate at detecting the LH (luteinizing hormone) surge, which occurs 24-36h prior to ovulation
7. Sanders, K.A., et al. Human Reproduction (1997)12: 2324-29
8. Traditional ovulation tests detect LH only.
9. Number of fertile days will vary. In a German study of 149 cycles, Monitor results correlated with serum hormone levels & ultrasound observed ovulation. Behre HM., et al. Hum Rep (2000) 15: 2478-2482