Staples “Guy” Debuts in New Ad, Showcasing Value, Convenience and Services for Small Business Customers

Staples, Inc. (NASDAQ: SPLS) today launched a new brand campaign featuring the “Staples Guy,” who showcases how the company helps small business customers succeed. The new campaign builds on the tagline “Make More Happen” to highlight the value, convenience and services that help Staples customers achieve success in surprising and affordable ways. The national campaign begins Sunday, Feb. 8.

“Staples Guy represents the thousands of committed and knowledgeable Staples associates who help small businesses succeed,” said Frank P. Bifulco Jr., executive vice president, Global Marketing, Staples. “Like our associates, Staples Guy is an expert at helping customers and in satisfying their needs. This new campaign highlights the many ways through great products, competitive prices and excellent service that Staples delivers to small business customers each and every day.”

A fully integrated “Make More Happen” brand campaign begins nationally on Sunday, Feb. 8, with the first of five, 15-second spots that demonstrate the value, convenience and services Staples offers customers. The first spot, titled “Price Match Guarantee – Tom Foolery,” is set in a Staples store where “Staples Guy” is positioned to show customers Staples’ guaranteed low prices and value. Click [http://youtu.be/FBB_9FKPPlE] to view first spot.

The spots will begin to air on cable and primetime network programming, including CBS’s Person of Interest, NCIS, and 60 Minutes; ABC’s The Bachelor and Scandal; and NBC’s Chicago Fire and The Voice to name a few. An example of cable stations include: History Channel, Discovery, Food and HGTV. The campaign features radio, digital and social media.

Guaranteed Savings & Value
Staples offers an unmatched retail network combined with the advantage of a powerful internet retailer, expanded product selection, value and services to help customers succeed. With the Staples Price Match Guarantee, Staples stores and Staples.com will price match items sold and shipped by Amazon.com or any retailer who sells products in both retail stores and online under the same brand. For more information on Price Match Guarantee visit: http://www.staples.com/sbd/content/help-center/pricing-and-promotions.html#10003_6

In addition, Staples Rewards customers can save by earning Staples Rewards on everything in the store including technology and take advantage of free shipping on Staples.com for their orders. Some exclusions apply. To learn more about Staples Rewards visit: http://www.staples.com/office/supplies/RewardsLandingView?catalogId=10051&langId=-1&storeId=10001

About Staples:
Staples makes it easy to make more happen with more products and more ways to shop. Through its world-class retail, online and delivery capabilities, Staples lets customers shop however and whenever they want, whether it’s in-store, online, on mobile devices, or through the company’s innovative buy online, pick-up in store option. Staples offers more products than ever, such as technology, facilities and breakroom supplies, furniture, safety supplies, medical supplies, and Copy and Print services. Headquartered outside of Boston, Staples operates throughout North and South America, Europe, Asia, Australia and New Zealand. More information about Staples (SPLS) is available at www.staples.com.