P&G Introduces the Unstopables® Collection, a Crave-Worthy Suite of Long-Lasting Air, Home & Fabric Care Fragrance Products

Stemming from the highly successful Unstopables® in-wash scent booster, the brand is expanding into a suite of new home scenting products including air and fabric sprays, candles, and plug-in scented oil warmers. The line is a full luxury scent experience, allowing consumers to select a Scent Décor for their home and fashion.

Interior designer Nate Berkus demonstrates tips for styling one's world through Scent Decor with Unstopables, a suite of long-lasting air, home & fabric care scents, at a launch event at Maison 24 in New York, Thursday, Feb. 19, 2015. (Photo by Diane Bondareff/Invision for Unstopables/AP Images)

“Home and personal fragrances are intersecting and consumers are gravitating toward a signature scent that reflects their individuality,” says Shailesh Jejurikar, P&G’s North America Fabric Care & Global New Business Creation president. “This launch is timed perfectly to take advantage of a nascent trend in the upper echelon where consumers are spending hundreds, if not thousands, of dollars to accessorize their home with scent. The Unstopables line will offer premium, long-lasting scents inspired by this trend but will be available at mass outlets.”

The collection delivers rich, long-lasting and enveloping sensory experiences for scent styling and elevating one’s environment and wardrobe. Specially formulated with breakthrough fragrance technology and high-quality perfumes, Unstopables® delivers hours of freshness and prestige to your home and the clothes you love to wear.

“Unstopables® fabric refresher and air refresher are infused with a proprietary long-lasting fragrance technology that slowly releases freshness for up to seven days on fabrics and six hours in the air,” says Jennifer Ahoni P&G, Senior Engineer, Research and Development. “Additionally, the Unstopables® line of candles and scented oil warmers use premium perfume oils to deliver a rich and enveloping experience. The scented oil warmers deliver up to 60 days of freshness.”

To celebrate the launch, Unstopables® partnered with interior designer Nate Berkus and fragrance developer Carlos Huber to demonstrate how the right Scent Décor can elevate any space into one that tells the story of your own personal style. “Scent is such an important part of living beautifully. The Unstopables®collection is not just about lighting a candle – it’s about creating your world through scent,” said Nate Berkus. “The right Scent Décor provides that finishing touch to elevate the mood and feeling you want to communicate about the space. It makes the room a reflection of you.” Carlos Huber adds, “Fragrance brings life and character to a space and says a lot about your signature style. Scent is more than just a luxury perfume, it’s storytelling. It is the thread that weaves your furniture, artwork and décor elements into a personal narrative.”

Berkus and Huber joined Unstopables today at the chic, luxury lifestyle destination boutique, Maison 24, in New York City, for the product launch party where they lent their design and scent expertise to demonstrate the Unstopables collection to guests and offer tips for styling one’s environment through Scent Décor as a finishing touch to any design aesthetic. Berkus and Huber were also joined by actress and décor enthusiast Nikki Reed.

Create your own Scent Décor with Unstopables®. Now available at mass merchandise stores nationwide. For more information on the Unstopables® collection of products, visit: www.unstopables.com or www.facebook.com/PGunstopables.

About Unstopables
Unstopables® is an all-new, crave-worthy collection of air, home and fabric care products that delivers rich, long-lasting and enveloping sensory experiences for scent styling and up scaling one’s environment and wardrobe. The Unstopables collection of ultra, long-lasting fragrances includes: Unstopables Fabric Refresher, Unstopables Air Refresher, Unstopables Scented Oil Warmer + Oil Refill, Unstopables In-Wash Scent Booster, and Unstopables Candle. Unstopables is available in three decadent scents – Fresh, Lush and Shimmer. For more information, please visit www.unstopables.com.

About Procter & Gamble
P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

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