Reed’s, Inc. Introduces Reed’s Stronger Ginger Brew

Reed’s, Inc. (NYSE MKT: REED) announced today it is launching Reed’s Stronger Ginger Brew. This new stronger brew has 50 percent more ginger than the company’s flagship product, Reed’s Extra Ginger Brew. The team at Reed’s will introduce the new brew at the Natural Products Expo West in Anaheim, Calif. March 6-8 at Booth #1584.

Chris Reed, founder and CEO of Reed’s, Inc. stated, “I started the company 25 years ago introducing Reed’s Original Ginger Brew to the world. Shortly thereafter, consumers were demanding more ginger, and that led to the launch of Reed’s Extra Ginger Brew, the number one selling ginger beer in America. Over the past five years, the Reed's brand has been on fire, recognizing triple digit growth. With the renaissance of ginger beer as a mixer, particularly in the fastest growing cocktail, the Moscow Mule, consumers, retailers and bar/restaurants have been saying ‘we want more ginger’ to give those Mules more kick. We are thrilled to be launching our new spicier Reed’s Stronger Ginger Brew with 50 percent more ginger than our Extra Ginger Brew. We have been testing the waters with this stronger version and can tell this will be a winner out of the gate! While typical ginger ale/beer competitors are using artificial flavors, high fructose corn syrup and preservatives, Reed’s remains the purist using only the finest fresh ginger root, cane sugar and honey in a brewing process that is over 200 years old and pre-dates modern soda technology. Today’s retailers and consumers recognize and value our products and process.”

The Moscow Mule is simple to make: Ginger beer, vodka and lime. It’s a cocktail created out of the old Hollywood era when bars and taverns made the drink using vodka, served in cold copper mugs like the ones Reed’s sells on Amazon. The cocktail is once again winning popularity contests with everyone, from millennials to Oprah, and the copper mugs are disappearing from bars and store shelves.

At Expo West, Reed’s will also sample the ninth addition to its Culture Club Kombucha line-up: coffee kombucha. Instead of growing the kombucha culture in tea as is traditionally done, this new product is grown in brewed organic coffee. Reed says this enhances the already bold kombucha drink and creates a unique, delicious flavor. Reed’s long-ages its kombucha to maximize the flavor and nutritional potential. Reed continues to be a leader in innovation in kombucha, being the first to incorporate coconut water and cabernet grape juice in kombucha.

The Reed’s Ginger Brew and Culture Club Kombucha, as well as the company’s other brands – Virgil’s Natural Sodas – are sold nationwide in natural food stores and mainstream grocery stores across the country. For details or online ordering, please visit www.reedsinc.com.

About Reed's, Inc.
Reed’s, Inc. makes the top-selling natural sodas in the natural foods industry and is sold in over 15,000 natural and mainstream supermarkets nationwide. In addition, Reed’s products are sold through specialty gourmet, natural food stores, retail stores, convenience stores and restaurants nationwide and select international markets. Its seven award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top-selling root beer line in natural foods, the Virgil’s Root Beer product line, and a top-selling cola line in natural foods, the China Cola product line. In 2012, the Company launched Reed’s Culture Club Kombucha line of organic live beverages. Other product lines include: Reed’s Ginger Candies and Reed’s Ginger Ice Creams. The company celebrated 25 years of hand crafting the best sodas in the world, naturally, in 2014.

Follow Reed’s on Instagram, Twitter, Facebook and Google+.

Suggested Tweets:

• @ReedsGingerBew introduces a special edition brew for #MoscowMules @NatProdExpo #expowest.
• New at @NatProdExpo #expowest – the perfect Moscow Mule @ReedsGingerBrew
• Make the perfect #Mule with @ReedsGingerBrew at #expowest.