Allconnect’s Brad Roberts Shares Expertise on Converting Mobile Search

Atlanta-based Allconnect, a national leader in connecting consumers with essential home services, is excited to announce that Vice President Digital Marketing and E-Commerce Brad Roberts served as a featured presenter for Digital Marketing Depot, the premier resource for digital marketing strategies and tactics. During the program, Brad, who is responsible for providing strategic direction for co-branded/partnership marketing programs inside Allconnect’s digital business unit, shared ways to dig deeper to turn mobile search ads into converted calls.

“Brad understands the pain points that search marketers face; he’s experienced them himself,” said Stephanie Craig, Sr. Product Marketing Manager Marchex, the program’s organizers. “Having Brad participate in this program was invaluable to Marchex. His presentation captivated the audience with his industry knowledge on subjects such as measuring keyword attribution for mobile search, and understanding the value of providing the highest volume of the most qualified leads. The attendees really connected with the topic, and were extremely engaged, asking questions about how he solved these challenges. He was fantastic and we’re lucky to have such a strong partner in him.”

The program, titled Mobile Search & Click-to-Call: Turn Mobile Search Ads into Converted Calls and New Business, was geared toward experienced mobile search marketers seeking to gain more from their advertising dollars using click-to-call analytics. Brad presented a real world case study featuring the innovative ways Allconnect is using call analytics to focus the business strategy to achieve maximum return. To view the entire webinar, visit Marchex.

About Allconnect

Allconnect offers customers a convenient single source to compare and connect integrated media, broadband, home protection, energy and green products. Allconnect’s services are available at allconnect.com, through utility and energy companies representing over 50 million households, and via affiliates. Through more than 20 million annual consumer touchpoints, the company acquires customers, increases revenue and generates higher customer satisfaction for its partners. Allconnect’s customer satisfaction ranks in the top 10 percent of companies nationwide based on its American Customer Satisfaction Index score. Founded in 1998, Allconnect is headquartered in Atlanta, Georgia, with offices in Houston, Texas; Lexington, Kentucky; and St. George, Utah. For more information, visit allconnect.com or follow the company on Twitter and Facebook.