Finish Line Launches Mall-Exclusive Reebok ZPump Fusion

Athletic retailer The Finish Line, Inc. (NASDAQ: FINL) announced today a mall-exclusive agreement with Reebok for the launch of its latest running shoe innovation – the ZPump Fusion. An evolution of the iconic technology first introduced to the market 25 years ago, the ZPump Fusion will be available starting today at Finish Line stores nationwide and online at finishline.com.

“Reebok has made great strides in innovation with the introduction of its new ZPump Fusion,” said Jeff Morrell, senior vice president and general merchandise manager at Finish Line. “Customization drives our customer today and the ZPump offers a fresh take on this with a nod to retro, which is also very much on-trend.” The ZPump Fusion will debut at Finish Line in five colorways for men’s and three for women’s.

This evolution of The Pump technology consists of a new, proprietary air-filled cage that surrounds and forms to your foot. The ZPump Fusion includes three key elements: The Pump technology, The Fusion Sleeve and ZRATED outsole.

With The Pump technology, runners will benefit from the lightweight and custom fit offered by the air-filled cage, which pumps up and molds to the individual shapes and contours of the foot for a locked-in fit to achieve maximum performance. The Fusion Sleeve is a four-way stretch sleeve that holds together the key components of the ZPump Fusion. A lightweight and seamless compression sleeve, it fuses The Pump technology to the runner’s foot to provide improved comfort. The ZRATED outsole was inspired by high-performance tires for increased control in and out of turns, which is essential for any high tempo running shoe.

The ZPump Fusion was officially unveiled at Reebok’s cutting edge #GetPumped event in New York City on March 4. The star-studded event featured MMA athletes Jon Jones, Conor McGregor and Paige VanZant as well as supermodel Hannah Davis and actor Adrian Grenier. The original inventor of the Pump, Paul Litchfield, was also on hand to watch iconic technology take the sneaker world by storm once again.

About The Finish Line, Inc.

The Finish Line, Inc. is a premium retailer of athletic shoes, apparel and accessories. Headquartered in Indianapolis, Finish Line has approximately 1,040 Finish Line branded locations primarily in U.S. malls and shops inside Macy’s department stores and employs more than 14,000 sneakerologists who help customers every day connect with their sport, their life and their style. Online shopping is available at www.finishline.com and www.macys.com. Mobile shopping is available at m.finishline.com. Follow Finish Line on Twitter at Twitter.com/FinishLine and “like” Finish Line on Facebook at Facebook.com/FinishLine. Track loyalty points and find store and product information with the free Finish Line app downloadable for iOS and Android customers.

Finish Line also operates the Running Specialty Group. This includes 75 specialty running stores in 16 states and the District of Columbia under The Running Company, Run On!, Blue Mile, Boulder Running Company, Roncker’s Running Spot, Running Fit, VA Runner, Capital RunWalk, Richmond RoadRunner, Garry Gribble’s Running Sports, Run Colorado, Raleigh Running Outfitters, Striders, Indiana Running Company and JackRabbit Sports banners. More information is available at www.run.com or www.boulderrunningcompany.com.

Forward-Looking Statements

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