ProShares Named Most Innovative ETF Issuer of the Year

ProShares, a premier provider of alternative ETFs, announced today that it was named “Most Innovative ETF Issuer of the Year” by ProShares also received awards for three new products launched in 2014.

“Our goal is to develop solutions that help investors build better portfolios,” said Michael L. Sapir, cofounder and CEO of ProShare Advisors LLC. “It is an honor to be recognized for our original approach to addressing investing challenges.”

Matt Hougan, president of, added: “ProShares has taken huge steps forward over the past few years to become a leader in designing intelligent funds that help solve real problems for investors."

In addition to naming ProShares “Most Innovative ETF Issuer of the Year,” acknowledged ProShares in the following categories in 2014:

Best New Alternatives ETF of 2014 ProShares Morningstar Alternatives Solution ETF (ALTS) ALTS is the only multi-alternative solution powered by a Morningstar index. It is designed to enhance risk-adjusted returns when added to a traditional stock and bond portfolio.
Most Innovative ETF of 2014 ProShares CDS North American HY Credit ETF (TYTE) TYTE and WYDE are the first ETFs to provide pure exposure to the credit component of the high yield bond market uncoupled from the interest rate component.
ProShares CDS Short North American HY Credit ETF (WYDE)
Best New Fixed Income ETF of 2014 ProShares CDS North American HY Credit ETF (TYTE) TYTE and WYDE provide long and short exposure to the credit component of the North American high yield bond market uncoupled from the interest rate component. TYTE is designed to benefit from tightening credit spreads. WYDE is designed to benefit from widening credit spreads.
ProShares CDS Short North American HY Credit ETF (WYDE)

The Awards nominations are solicited from among 15,000 members of the ETF community. Senior members of’s editorial and analytics teams narrow the field, and a selection committee of independent ETF experts then votes on the winners.

About ProShares

ProShares offers the nation's largest lineup of alternative ETFs. We help investors to go beyond the limitations of conventional investing and face today's market challenges. ProShares helps investors build better portfolios by providing access to alternative investments delivered with the liquidity, transparency and cost effectiveness of ETFs. Our wide array of alternative ETFs can help you reduce volatility, manage risk and enhance returns.

ProShares has the largest lineup of alternative ETFs in the United States according to Strategic Insight, based on analysis of all the known alternative ETF providers (as defined by Strategic Insight) by their number of funds and assets (as of 1/31/2015).

Investing involves risk, including the possible loss of principal. ProShares ETFs are generally non-diversified and each entails certain risks, including risk associated with the use of derivatives (swap agreements, futures contracts and similar instruments), imperfect benchmark correlation, leverage and market price variance, all of which can increase volatility and decrease performance. Narrowly focused investments typically exhibit higher volatility. Please see their summary and full prospectuses for a more complete description of risks. There is no guarantee any ProShares ETF will achieve its investment objective.

ALTS is a fund of ETFs designed to track the performance of the Morningstar® Diversified Alternatives IndexSM. The fund allocates substantially all of its assets to underlying ETFs that are affiliated with the Advisor. This may create potential conflicts of interest. An investment in ALTS will incur more costs and expenses than a direct investment in the underlying ETFs. The underlying ETFs may include ETFs that are not investment companies regulated under the Investment Company Act of 1940 and are not afforded its protections. ALTS allocates among a set of underlying ProShares ETFs that employ alternative and non-traditional strategies such as long/short, market neutral, managed futures, hedge fund replication, private equity, infrastructure or inflation-related investments. ALTS is subject to the risks of these underlying ETFs to the extent it allocates to them. For more on specific risks related to these underlying ETFs, please see the summary and full prospectuses for ALTS and the underlying ETFs. There is no guarantee that ALTS will produce high or even positive returns, or that it will enhance risk-adjusted portfolio returns when combined with traditional investments. Short positions in a security lose value as that security's price increases. Leverage can increase market exposure and magnify investment risk. Investments in smaller companies typically exhibit higher volatility. International investments may involve risks from: geographic concentration, differences in valuation and valuation times, unfavorable fluctuations in currency, differences in generally accepted accounting principles, and from economic or political instability. In emerging markets, many risks are heightened, and lower trading volumes may occur. There are additional risks related to commodity investments due to large institutional purchases or sales, and natural and technological factors such as severe weather, unusual climate change, and development and depletions of alternative resources. Alternatives may not be appropriate for every investor.

TYTE and WYDE are actively managed and there is no guarantee investments selected and strategies employed will achieve the intended results. Active management may also increase transaction costs. Risks related to credit default swaps ("CDS") may include lack of an active market and difficulty in valuation. Because these ETFs are exposed to high yield credit, there may be greater levels of credit, liquidity and valuation risk than for higher rated instruments. Investors should actively manage and monitor their investments. These ETFs may not be suitable for all investors.

Carefully consider the investment objectives, risks, charges and expenses of ProShares before investing. This and other information can be found in their summary and full prospectuses. Read them carefully before investing.

The "Morningstar® Diversified Alternatives IndexSM" is a product of Morningstar, Inc. (Morningstar) and has been licensed for use by ProShares. The index consists of a comprehensive set of exchange traded funds (ETFs) in the ProShares lineup that employ alternative and non-traditional strategies. ProShares have not been passed on by Morningstar or its affiliates as to their legality or suitability. ProShares based on the Morningstar Diversified Alternatives Index are not sponsored, endorsed, sold or promoted by Morningstar or its affiliates, and they make no representation regarding the advisability of investing in ProShares. MORNINGSTAR AND ITS AFFILIATES MAKE NO WARRANTIES AND BEAR NO LIABILITY WITH RESPECT TO PROSHARES.

ProShares are distributed by SEI Investments Distribution Co., which is not affiliated with the funds’ advisor.


Hewes Communications, Inc.
Tucker Hewes, 212-207-9451
ProShares, 866-776-5125

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