SINGAPORE, Apr 21, 2015 - (ACN Newswire) - The shortlist for the prestigious Asian Marketing Effectiveness & Strategy Awards has been revealed. A 108-strong jury panel of senior agency heads and leading client marketers selected 289 finalists from over 1,100 entries.
The following number of entries has been shortlisted in each awards section:
Effectiveness: 116 Media Strategy: 73 Digital Strategy: 65 Data & Analytics: 25 e-Commerce: 10
Dr. Elaine Rodrigo, Global Director, Consumer Insights & Strategy of Mondelez International and Jury President for Data & Analytics and the inaugural e-Commerce awards, comments, "The entries this year show a wider range of analytical approaches across more industries, and a broader geographic scope. It's great to see the growing interest in this field, as it is becoming increasingly critical for companies to have the right information, real-time, so as to make fact-based decisions in a challenging business environment".
"It is always exciting to reach the shortlist stage and see the industry's progress from year to year. The calibre of the AMES entries was outstanding this year, making for an exceptionally strong shortlist which reflects the dynamic pace of innovation in brand communications across Asia Pacific.
The AMES winners will be outstanding examples of how solid strategic thinking can deliver true business value and we look forward to the judges' selection," says Andrea Hayes, Festivals Director. The full shortlist is now available to view on the website and the 2015 winners will be announced at the AMES Awards Ceremony taking place in conjunction with the AMES Conference at Grand Hyatt Singapore on 3 June 2015.
For the complete shortlist of 2015 finalists, and more information on the Conference and Awards programme and delegate registration, please visit www.ames.asia.
Key Dates -Delegate Registration: Open AMES Awards and Conference: 3 June 2015, Grand Hyatt Singapore
About Asian Marketing Effectiveness & Strategy (AMES)
The Asian Marketing Effectiveness & Strategy Awards are Asia Pacific's foremost awards honouring clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands. The annual awards are judged by a panel of top client and agency professionals who review the submissions against stringent criteria to determine the winners of the prestigious Asian Marketing Effectiveness & Strategy awards. The Asian Marketing Effectiveness & Strategy Awards are organised by Lions Festivals and Haymarket Media Group. www.ames.asia.
Haymarket Media Group
The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group's global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers. In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region's leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.
Lions Festivals
Lions Festivals is the organiser of Cannes Lions International Festival of Creativity and Eurobest as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness, and the Digital Asia Festival. Lions Festivals is powered by Top Right Group. www.lionsfestivals.com.
Source: Asian Marketing Effectiveness & Strategy (AMES)
Contact:
Regina Low Festivals Marketing and Relationships Manager reginal@spikes.asia Tel: +65 6579 0543 www.ames.asia
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