Home Cooking Reinvented: RedMart announces the launch of its “Homemade” meal kit category, delivering fresh ingredients and inspiring recipes right to customers' doorstep.
Singapore, Singapore - April 23, 2015 /MarketersMedia/ —
RedMart is on a mission to reconnect Singapore to the joy of a home-cooked meal - without the usual hassle. Regular RedMart foodies would have seen the new “Meal Kit” category since January, and now based on the interest and overwhelmingly positive feedback received, RedMart has now decided to make Homemade by RedMart official. Customers can select from a range of curated recipes and will receive pre-portioned ingredients as well as super-simple cooking instructions, along with the rest of their RedMart grocery order. The current Homemade meal kit range includes dishes like Dukkah Crusted Fish with Mango Salsa and Couscous or Thai Chicken Curry with Crunchy Vegetables and Basmati, developed by local chefs and nutritionists. Recipes are designed to help cooks of all skill levels turn fresh ingredients into a paradise of flavors, within just 30 minutes or less.
The meal kit concept combines the benefits of culinary inspiration, meal planning, portion control, access to hard-to-find ingredients and zero food waste. "Our customers are looking for a healthy and convenient alternative to eating out, where they have more control over what they’re eating. Our Homemade meal kits make cooking at home easy and fun," said Roger Egan III, RedMart Co-founder & CEO.
Homemade by RedMart has started with "Recipes and Ingredients for 2" at an average of $11/serving (and at a 50% introductory discount through 30 April), but plans are to extend the offering to different portion sizes, price points, culinary preferences and meal types, based directly on customer feedback. "Meal kits are one of many more product innovations to come", according to Vikram Rupani, RedMart Co-founder & COO. "We will continue to invest in our fresh supply chain and prepared foods section, with the goal to deliver a wider range of high quality products to our customer's doorstep." The current and constantly updated menu can be found at homemade.redmart.com.
Redmart.com
RedMart is a Singapore-based online grocery service that offers competitive prices on nearly 10,000 products, with the convenience of free home delivery (for orders $75+), 7 days a week in 2-hour windows.
For more information about us, please visit https://redmart.com/
Contact Info:
Name: Todd Kurie
Organization: RedMart.com
Release ID: 80083
