ReachLocal Recognized as a 2015 Confirmit ACE Award Winner

ReachLocal Inc. (NASDAQ:RLOC), a leader in powering online marketing for local businesses, announced today that it has been awarded a 2015 Confirmit ACE (Achievement in Customer Excellence) Award. The accolade demonstrates ReachLocal’s commitment to building long-lasting client relationships through product, service and sales satisfaction.

The Confirmit ACE Awards program celebrates outstanding achievement in Voice of the Customer and customer experience. Receiving a Confirmit ACE Award is a distinct honor that demonstrates the recipient’s rigorous application of customer experience processes, and its outstanding performance as measured by those processes. An elite group of Confirmit clients qualified for an ACE Award.

ReachLocal earned the Confirmit ACE Award for its client survey program which solicits feedback throughout the customer lifecycle from point of entry (new client), to maintenance (check in) and client churn. As part of the program, ReachLocal tracks loyalty metrics (CSAT, CES, and NPS) as well as other metrics related to product, service and sales satisfaction. Based on triggers for an excellent experience, indicators on key metrics and request for follow up, ReachLocal Customer Advocates quickly respond to the client to take action on their needs.

“Receiving a Confirmit ACE Award showcases our commitment to delivering the best client experience possible. Through our feedback program ReachLocal has been able to retain clients and improve the overall client experience. If a client has a need or is unsatisfied, ReachLocal ensures that the client knows they have been heard,” said Bala Menon, Senior Vice President, Global Services. “We’re excited to share this award with our entire company and loyal client base.”

"ReachLocal has proven to be a true leader in customer excellence. Its comprehensive program ensures that the Voice of the Customer is not just part of the business process, but built into the fabric of the company to improve business results and drive change,” said Henning Hansen, President and CEO of Confirmit. “We are proud that ReachLocal works with Confirmit for its customer experience initiatives.”

See the ReachLocal Remarks video for additional information on the company’s software with service model: http://blog.reachlocal.com/reachlocal-remarks-software-with-service

About the Confirmit ACE Awards

The ACE (Achievement in Customer Excellence) Awards program was established in 2005 to recognize outstanding achievement in customer experience. Receiving a Confirmit ACE Award is a distinct honor that demonstrates both rigorous application of customer feedback processes and outstanding performance as measured by those processes. All Confirmit customers are eligible for Confirmit ACE Awards for their company, business units, or segments of a business. To be eligible for a 2015 Confirmit ACE Award, your organization must have conducted one or more customer satisfaction surveys between January 1 and December 31, 2014.

About Confirmit

Confirmit is the world’s leading SaaS vendor for multichannel Voice of the Customer, Employee Feedback, and Market Research solutions. The company has offices in Oslo (headquarters), Chengdu, Cologne, Grimstad, London, Moscow, New York, San Francisco, Vancouver, and Yaroslavl. Confirmit’s software is also distributed through partner resellers in Madrid, Milan, Salvador, Sydney, and Tokyo. Visit www.confirmit.com for more information.

About ReachLocal

ReachLocal, Inc. (NASDAQ: RLOC) helps local businesses grow and operate their business better with leading technology and expert service for our clients' lead generation and conversion. ReachLocal is headquartered in Woodland Hills, Calif. and operates in four regions: Asia-Pacific, Europe, Latin America and North America.