Archway Acquires PogMaker Software and Launches Planogramming and Visual Compliance Solution-Planogram 2.0

Archway, a leader in marketing logistics, fulfillment services and supply chain management, today announced the acquisition of PogMaker Software, a cloud based planogramming tool and in-store compliance application. Ron Cox, the Founder of PogMaker Software, will join the Archway team as Director of Planogram Technology.

The planogram tool, Planogram 2.0, provides Archway’s clients with a web-based solution to validate in-store compliance and product replenishment via phone or tablet. “We believe that adding this level of in-store visibility and accountability will help our clients optimize their marketing supply chain, and ultimately, drive more revenue,” said Doug Mann, Chief Executive Officer.

As Director of Planogram Technology, Ron Cox brings invaluable industry expertise to Archway. One of the originators of Nielsen’s planogramming technology, Cox was instrumental in the creation of the initial technology and the development of Spaceman. Cox began developing PogMaker two years ago when iPads and other tablets gained the processing power and display technology to deliver live, interactive planograms. “This touch-centric, mobile, web-based technology revolutionizes the way data is gathered in stores. By using the application to visually record and validate the presence of products and promotions in the field, companies can gather actionable data in real-time. I look forward to collaborating with the team at Archway to bring this innovative product to market,” said Cox.

About Archway
Archway is a leading provider of marketing logistics and fulfillment services. Archway’s solutions include fulfillment, vendor management, digital print, print management, transportation management, consumer promotions, business intelligence and decision support. Each solution is designed to reduce the cost of marketing logistics, improve marketing execution and enhance the brand experience at every touch point of their clients’ marketing initiatives. Archway has approximately 1,800 employees and operates 4 million square feet of distribution space in 12 major metropolitan areas in North America.

Contacts:

Archway
Todd Garvett, 763-428-3387
todd_garvett@archway.com

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