American Girl® Partners with Williams-Sonoma® on Exclusive Line of Branded Bakeware and Culinary Classes for Girls

American Girl, a subsidiary of Mattel, Inc. (NASDAQ:MAT), today announced a partnership with Williams-Sonoma, the premier specialty retailer of cookware and home furnishings in the United States. The new line of premium, American Girl-branded products—including baking sets, utensils, food mixes, and a cookbook—will be available this fall at Williams-Sonoma and American Girl stores, as well as online. Cooking classes will launch the partnership in June at Williams-Sonoma retail locations.

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American Girl Partners with Williams-Sonoma on Exclusive Line of Branded Bakeware and Cooking Classes for Girls (Photo: Business Wire)

“We know girls love to cook and bake, especially as a shared experience with their moms, dads, or grandparents,” said Jean McKenzie, President of American Girl. “We’re thrilled to encourage girls to explore their culinary side with a leading retailer like Williams-Sonoma. This unique partnership provides fantastic new opportunities for girls and their families to experience American Girl.”

“Williams-Sonoma is proud to be partnering with such an exceptional brand like American Girl. We love the idea of supporting family time through baking and cooking and our brand will deliver high quality products that teach and inspire creativity in the kitchen,” added Janet Hayes, President, Williams-Sonoma.

The exclusive products will feature baking sets that allow girls and their parents to create a variety of baked goods at home together—like cookies, cupcakes, and French madeleines. A series of culinary classes has been planned at Williams-Sonoma stores to kick off the launch of the partnership. Classes, priced at $30 and include an exciting co-branded gift bag, start this month and continue through the end of the year.

Additionally, Williams-Sonoma is proud to announce it has created a limited edition American Girl spatula—which will be carried at both companies’ stores beginning in late June—as part of its No Kid Hungry fundraising campaign. The spatula will be available for $12.95 with 30% of the proceeds benefitting No Kid Hungry: a campaign that is dedicated to ending childhood hunger in the United States.

For more information about the Williams-Sonoma product line and culinary classes, visit www.williams-sonoma.com.

ABOUT AMERICAN GIRL

American Girl is a premium brand for girls and a wholly owned subsidiary of Mattel, Inc. (NASDAQ:MAT, www.mattel.com), the world’s leading toy company. Since its inception in 1986, American Girl has been devoted to celebrating girls ages 3 to 12 through age-appropriate, high-quality dolls and accessories, books, clothes, movies, and unforgettable experiences. Best-selling lines include Truly Me™, Girl of the Year™, Bitty Baby™, and the classic historical character line BeForever. Headquartered in Middleton, WI, the company sells products exclusively through its award-winning catalogue, on americangirl.com, and in its experiential retail stores. By inspiring girls to be their best, American Girl has earned the loyalty of millions of girls and the praise and trust of parents and educators. To learn more about American Girl or request a free catalogue, call 1-800-845-0005 or visit www.americangirl.com, www.facebook.com/americangirl, or www.twitter.com/american_girl.

ABOUT WILLIAMS-SONOMA

Since its founding by Chuck Williams in 1956, the Williams-Sonoma brand has been bringing people together around food. A member of Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, Williams-Sonoma is a leading specialty retailer of high-quality products for the kitchen and home, providing world-class service and an engaging customer experience. Products include cookware, cooks’ tools, cutlery, electrics, bakeware, food, tabletop and bar, outdoor, cookbooks, as well as furniture, lighting and decorative accessories. Each store has a professional demonstration kitchen for cooking classes and tastings conducted by expert culinary staff. Williams-Sonoma Cooking Schools, located in select locations in the U.S., offer hands-on classes led by professional chefs. A comprehensive gift registry program for weddings and other special events is available in stores and online. On williams-sonoma.com and the Williams-Sonoma blog, Taste, customers can find recipes, tips and techniques that help them create delicious meals and wonderful memories.

MAT-AG

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