Hill Holliday Launches Trilia, Stand Alone Media Agency

Hill Holliday CEO Karen Kaplan announced today the launch of Trilia, an independent media agency to be led by Cindy Stockwell, formerly Chief Media Officer of Hill Holliday.

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Trilia will operate separately from Hill Holliday as a stand alone media agency, and will continue to serve Hill Holliday’s current media clients, including Dunkin’ Donuts, Chili’s, TJX, Capella University, LG and Supercuts. Trilia will also serve Hill Holliday Group agency Erwin Penland.

“Hill Holliday's media practice has always been a key strength of the agency, providing award-winning, best in class media-led creativity coupled with buying clout,” said Karen Kaplan, Chairman and CEO of Hill Holliday. “We are always nimbly adapting to the rapid changes in our business, and now more than ever our unique approach to media represents a real competitive advantage. This is a key growth area for the Hill Holliday network, and there’s no doubt in my mind we have the best team in the business.”

Trilia, whose name derives from “trill,” a slang term combining “truth” and “real,” will focus on the three pillars of science, ideas and outcomes.

Over the past twelve months, Hill Holliday has made significant investments in proprietary tools and technology that help make data-influenced decisions throughout a campaign lifecycle and execute on those decisions in real-time. The agency has also increased its investment in analytically-minded talent to better unearth and leverage unique insights from those tools and manage our clients’ investments in the programmatic arena.

Under Stockwell’s leadership, the agency has built out a robust, fully transparent platform team that manages audience buying across all platforms and leverages learnings to improve performance.

“We believe our focus on balancing science and ideas in the service of outcomes is unique,” said Stockwell. “Some large media companies tilt in favor of low price so that media creativity takes a back seat. We take a much more strategic and creative approach. With IPG MediaBrands’ tech-savvy media resources behind us, Trilia can deliver efficiency and a full range of services as necessary to enhance the analytics and creative capabilities that are intrinsic to our media offering. In terms of where the marketplace is going, we see the pendulum swinging back to a place where our approach will be valued and differentiating.”

A noted visionary in Media planning and channel integration, Stockwell started at Hill Holliday 2003 as Group Media Director and was named Chief Media Officer in 2012. She has worked on every significant piece of business from Dunkin’ Donuts and TJX to Chili’s and Liberty Mutual. Her sizable list of industry accolades includes winning the 2013 O’Toole Award for Mid-Sized Media Agency, Adweek Media All-Star recognition, as well as Adweek’s Plan of the Year and MediaPost’s Creative Media award multiple times over the past few years. In addition, she led Hill Holliday to two straight “Media Agency of the Year” awards by Media Magazine.

“Cindy and her team have consistently brought us modern, creative media ideas that have driven measurable results for our brand,” said Scott Hudler, Vice President, Global Consumer Engagement at Dunkin' Brands. “Not only have we elevated the consumer experience by creatively engaging our customers - we've successfully launched new products, moved the sales needle, and been at the forefront of tech innovation - and had a lot of fun doing it. We know that with Trilia, we will continue to benefit from the creative, technological and analytical expertise that Hill Holliday has always delivered.”

About Hill Holliday

Hill Holliday is proud to be among the top creative marketing agencies in the country, with 900 employees across its network. We work on some of the nation's largest and most respected brands, and our success came by putting people and ideas first. We were founded in 1968 and today we bring unbeatable talent and expertise to every area of modern communications on behalf of industry leaders like Bank of America, Dunkin' Donuts, (RED), LG, John Hancock, TJX, Chili's, Great Wolf Lodge, Capella University and Novartis. For more about our people, our work, and our culture, please visit http://www.hhcc.com.

About Trilia

Trilia is full service media agency owned by Hill Holliday focused on science, ideas and outcomes. It’s a deceptively simple formula: science + ideas = better outcomes. But the simplicity masks the tricky part. Knowing how to use the science and developing creative ideas that challenge the conventions is very hard to do. We live at the nexus of these two variables and our mission is to never rest on our laurels, never be completely satisfied and remember that media excellence is achieved by learning from the past but always looking beyond the horizon. For more about Trilia, please visit http://www.triliamedia.com.

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