HAGERSTOWN, Md. - Aug. 25, 2015 - PRLog -- Hyundai has a long history of partnering with sports teams to help reach a greater number of drivers within America, and has developed a noted love of football. Their sponsorship deal with the NFL represents a whole new level — few partnerships could possibly be so prestigious, and Hyundai is clearly anxious to make the most of it.
As stated by Dave Zuchowski, president and CEO, Hyundai Motor America, “We can’t wait to show the NFL’s 188 million fans the great design, advanced technologies, dynamic performance and numerous safety features within the Hyundai lineup.” Zuchowski added that, “the NFL and Hyundai also share a commitment to helping the communities where we do business.”
As part of the new partnership, Hyundai will support the NFL across the next four seasons, helping to bring Hagerstown and Chambersburg drivers such highly anticipated events as the Super Bowl, NFL Combine, NFL Draft, NFL Kickoff, and the NFL Playoffs. The automaker will also supply promotional vehicles at the Super Bowl and other events throughout the year.
Renie Anderson, the NFL’s senior vice president of sponsorship, was particularly excited by the partnership, saying, “We appreciate Hyundai’s enthusiasm as we work together to reach our fans with innovative programs during our season and with our major calendar events throughout the year.”
NFL trademarks can now be used by Hyundai in all of their marketing, branding, and promotional efforts, with local dealers like Massey Hyundai joining in the excitement that comes with sponsoring an institution as beloved as the NFL. Their partnership is set to launch alongside NFL Kickoff activities on September 10, 2015.
The team at Massey Hyundai is thrilled at this partnership, and looks forward to seeing such a mutually beneficial relationship grow — and, of course, to show off the exceptional engineering of Hyundai vehicles to legions of football fans across the country.
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